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爱采购用户搭建做好让你惊艳你的同行!

来源:www.chinanovo.net   发布时间:2022-05-04 11:50:24  浏览:0
越来越多的企业已纷纷入驻爱采购,想要让自己的产品获得更多曝光,快速达成,提升盈利。那么,具体该如何做呢?

More and more enterprises have settled in aigou one after another. They want to make their products more exposed, quickly conclude transactions and improve profits. So, how to do it?

下面以包装印刷行业为例,为大家讲解以下爱采购户搭建方案!

Let's take the packaging and printing industry as an example to explain the following scheme for building new customers of love purchasing!

、行业背景

1、 Industry background

1、主要产品:纸箱、彩箱定制批发;胶带、记号笔、泡沫垫等。

1. Wholesale of color cartons and customized products; Tape, marker, foam pad, etc.

2、企业情况:网络意识较好,各种网络平台都有合作。

2. Enterprise situation: network awareness is good, and various network platforms have cooperation.

3、主要诉求:产品有排名,合作能成单。

3. Main demands: products have rankings, and cooperation can form orders.

二、户搭建思路

2、 New household building ideas

1、增加产品数量

1. Increase the number of products

在产品不被判重复的情况下,可以尽可能多传些产品,注意要保证主图和标题不致。

If the products are not judged to be repeated, you can transmit more products as much as possible, and pay attention to ensure that the main drawing and title are inconsistent.

如下,共上传18款产品:

As follows, a total of 18 products are uploaded:

2、精修产品

2. Refined products

选图:从商家提供的以及商家淘宝店铺上选取适合的。

Map selection: select the most suitable one from the one provided by the merchant and Taobao store.

从300多张照片和店铺综合挑选出18款产品的

Select 18 products from more than 300 photos and shops

精修图:裁剪调整比例—PS调整画像大小—适当加边框和logo。

Refined drawing: cut and adjust the scale - PS adjust the size of the portrait - add border and logo appropriately.

传图:保证详情页的顺序是正确的。

Picture transmission: ensure that the order of detail pages is correct.

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选择合适的、保证清晰度、有设计感且参数详细→质量高

Select appropriate, ensure clarity, have a sense of design and detailed parameters → high quality

建议商家提供产品视频。

It is recommended that merchants provide product videos.

3、标题合规(截图以彩箱为例)

3. Title Compliance (screenshot taking color box as an example)

明确分类,避免关键词堆砌。(例:水果盒/特产盒/海鲜礼盒/杂粮礼盒)

Clear classification and avoid keyword stacking. (e.g. fruit box / specialty box / seafood gift box / coarse grain gift box)

适当添加地域词。

Add regional words appropriately.

4、产品详情页逻辑

4. The product details page is logical

图文并茂、设计过的更佳。

Pictures and texts, better designed.

长图裁剪成多个短图上传,质量会更高。

Long images are cut into multiple short images and uploaded, which will have higher quality.

5、产品参数要详细

5. Product parameters should be detailed

每款产品的参数都少≥8。

The parameters of each product shall be at least 8.

三、优化效果呈现

3、 After optimization, the effect is presented

上线周,每日都能接到电话或咨询,日均展示量破千。

Online for a week, you can receive calls or inquiries every day, and the average daily display volume is more than 1000.

四、优化方法总结

4、 Summary of optimization methods

1、提高服务和运营分

1. Improve service and operation score

①每日登录APP刷活跃度

① Log in to the app every day and brush the activity

②及时回复咨询信息

② Timely reply to consultation information

③拍产品视频上传主页

③ Take product videos and upload home page

2、进步优化提高质量分

2. Further optimize and improve the quality score

①优化质产品(判重/质量/标题等)

① Optimize low-quality products (weight judgment / quality / title, etc.)

②定期更产品

② Update products regularly

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