网站页脚是网页底部的内容部分。它通常包含版权声明、隐私政策链接、站点地图、Logo、联系信息、社交媒体Icon和电子邮件注册表单。简而言之，网站页脚包含可提高网站整体可用性的信息。

A website footer is the content section at the bottom of a webpage. It typically includes copyright notices, privacy policy links, site maps, logos, contact information, social media icons, and email registration forms. In short, website footers contain information that can improve the overall usability of the website.

你可能会认为在网站页脚上投入大量时间和精力是没有意义的，因为人们不会注意首屏下方的内容。这种想法得到了大多研究的验证，包括Neilsen Norman Group在2018年进行的后一项重大研究。他们发现57%的页面浏览时间花在了首屏上。

You may think that investing a lot of time and effort in website footers is meaningless because people don't pay attention to the content below the first screen. This idea has been validated by most studies, including the latter major study conducted by Neilsen Norman Group in 2018. They found that 57% of page browsing time is spent on the first screen.

然而，根据这项研究，随着屏幕变大、访客花在首屏上的时间正在减少。

However, according to this study, as the screen becomes larger, the time spent by visitors on the first screen is decreasing.

网站页脚为你的访客提供导航和信息，所以为他们优化这个板块是有意义的，尽管它位于页面的下方。你甚会注意到，尽管Neilsen Norman Group发现页面越往下，浏览时间就越少，但后的时间却有所增加。

The website footer provides navigation and information for your visitors, so optimizing this section for them makes sense, even though it is located at the bottom of the page. You may even notice that although Neilsen Norman Group found that the lower the page, the less browsing time, the later the time increased.

在网站页脚中放置什么信息？

What information should be placed in the website footer?

1.版权声明

1. Copyright Statement

2.隐私政策链接

2. Privacy Policy Link

3.网站地图

3. Website Map

4.LOGO

4. LOGO

5.联系信息

5. Contact Information

6.社交媒体icon

6. Social media icon

7.电子邮件注册表单

7. Email Registration Form

重要的是要了解，设计的网站页脚的要求是了解访问者正在寻找什么。这就是为什么网站页脚没有统一的标准。有一些标准成分，但具体添加什么、多少数量、什么顺序 - 都取决于你。

It is important to understand that the only requirement for designing a website footer is to understand what visitors are looking for. That's why there is no unified standard for website footers. There are some standard ingredients, but the specific addition, quantity, and order depend on you.

网站页脚是强化形象的好地方。你可以采取几种方法。你可以包含你的logo，但以与header中不同的方式呈现。也许你增加字体大小。也许你包含一张图片。也许你可以在logo下方添加使命宣言或你的价值观。这些只是你可以提醒访客你的公司代表什么并给人留下难忘的后印象的几种方法。

A website footer is a great place to enhance your image. You can take several methods. You can include your logo, but present it in a different way than in the header. Perhaps you can increase the font size. Perhaps you include an image. Perhaps you can add a mission statement or your values below the logo. These are just a few ways you can remind visitors what your company represents and leave an unforgettable impression.