Visual hierarchy

视觉层次结构指的是任何给定的在线页面的内容都是由人眼拾取的，而现在就重要性而言是层次结构的。如果您的页面选择了覆盖页面的超大图像，功能强大的标题，特别优惠的CTA框和以较小字体显示的文本段落，您只需计算得出它们将分别排名1-4。这是使他们构建需要您拥有的东西，告诉他们它是什么，向他们展示前进道路并终解释其关键细节的种情况。

Visual hierarchy means that the content of any given online page is picked up by the human eye, which is now hierarchical in terms of importance. If your page chooses a large image covering the page, a powerful title, a special CTA box and a text paragraph in a smaller font, you only need to calculate that they will rank 1-4 respectively. This is a situation where they build what you need, tell them what it is, show them the way forward, and finally explain the key details.

适当比例

Appropriate proportion

比例在决定性方面起着重要作用，但是您的内容被站点的访客选择并理解。这意味着以种非常讨人喜欢的方式定位事物，并按照注意力扫描和获取信息的方式进行工作。Twitter上进行的大修是采用比例大的示例。分配空间，定位页面以及像建筑项目样使用页面都是关重要的。

Proportion plays an important role in determining, but your content is selected and understood by visitors to the site. This means locating things in a very likable way and working in the way of attention scanning and information acquisition. The latest overhaul on Twitter is the largest example of adoption. Allocating space, locating pages, and using pages like building projects are all critical.

选择悖论

Paradox of choice

选择是件很了不起的事情……对于您站点的健康也可能有风险。信任它，您需要在很多选择之间进行选择，因此创建呼叫所需的时间越长。另方面，如果仅提供两件事，那么选择变得很容易。由于“选择悖论”而在某些圈子中被识别出来，记住这事实非常重要，因为您要记住的事实是您的网站有很多选择，似乎很多旅行者少对此无所获。这表明利用多个有效的过滤器可以更轻松地创建选择。

Choosing is a great thing... There may also be risks to the health of your site. Once you trust it, you need to choose between many choices, so the longer it takes to create a call. On the other hand, if only two things are provided, the choice becomes easy. It's important to remember the fact that you've been identified in some circles because of the "choice paradox", because you have to remember the fact that your website has many choices, and it seems that many travelers have at least nothing to gain from it. This indicates that selection can be created more easily with multiple effective filters.

大小事项

Size matters

研究表明，旦将较小的按钮或CTA大小乘以20％，则单击它的可能性就会大大增加。但是，对于个已经很大的按钮并相乘以确定网站访客的反应的按钮，无法预见到等效的结果。因此，显然大小很重要，但是，这并不意味着通常更大。

Research shows that once you multiply the size of a smaller button or CTA by 20%, the likelihood of clicking it increases significantly. However, for an already large button multiplied by the button that determines the response of website visitors, equivalent results cannot be foreseen. So obviously size matters, but that doesn't mean it's usually bigger.

三分法则

Trisection rule

当使用心理意象时，按照三分法则是个不错的计划。这本质上意味着图像画布作为个整体被分为9个相等的分量，每个分量之间都有水平和垂直线。无论线条在哪里交叉，通常都应该在图片重要的部分出现。

When using mental imagery, following the rule of thirds is a good plan. This essentially means that the image canvas as a whole is divided into nine equal components, with horizontal and vertical lines between each component. No matter where the lines cross, they should usually appear in the most important part of the picture.