Short videos refer to high-frequency pushed video content that is played on various new media platforms and suitable for viewing in mobile and short leisure modes, ranging from seconds to minutes. Short videos have the characteristics of simple production process, low production threshold, and strong participation.

宣传片是制作电视、电影的表现手法，是对企业内部的各个层面有、有针对、有秩序地进行策划、拍摄、录音、剪辑、配音、配乐、合成输出制作成片，目的是为了声色并茂地凸显企业独特的风格面貌、彰显企业实力，让社会不同层面的人士对企业产生正面、良好的印象，从而建立对该企业的好感和信任度，并信赖该企业的产品或服务。宣传片从其目的和宣传方式不同的角度来分可以分为企业宣传片，产品宣传片，公益宣传片，电视宣传片、招商宣传片。

Promotional videos are a means of expression in the production of television and movies. They plan, shoot, record, edit, dub, compose, and output in a focused, targeted, and orderly manner at all levels within the enterprise. The purpose is to highlight the unique style and appearance of the enterprise, demonstrate its strength, and create a positive and positive impression of the enterprise by people from different levels of society, In order to establish a good impression and trust in the enterprise, and trust its products or services. Promotional videos can be divided into enterprise promotional videos, product promotional videos, public welfare promotional videos, television promotional videos, and investment promotion videos from different perspectives of their purpose and promotional methods.

01时长

01 Duration

短视频的时长大多控制在3分钟以内，能够快速、简洁的传播信息。而宣传片时长在5-8分钟较为合适，既能传达丰富、完整的信息，又不容易引起观众疲劳。可根据想要传递的信息容量来判断时长，从而选择用哪种形式制作。

The duration of short videos should be controlled within 3 minutes, which can quickly and concisely spread information. A promotional video with a duration of 5-8 minutes is more appropriate, as it can convey rich and complete information without easily causing audience fatigue. You can determine the duration based on the amount of information you want to convey, and then choose which form to use for production.

02内容表达

02 Content expression

企业宣传片的内容有深度和具体化，我们需要对其传递内容进行深度加工和设计，以理性的理解和传播来代表。而短视频则以短平快、内容碎片化为特点，是种感性的理解和传播，能够传播些简单、局部的信息，并不能将实际的本质表现出来。

The content of enterprise promotional videos has depth and specificity, and we need to deeply process and design their transmission content, represented by rational understanding and dissemination. Short videos, on the other hand, are characterized by being short, straightforward, and fragmented in content. They are a form of emotional understanding and dissemination that can spread some simple and local information, but cannot express the actual essence.

03制作形式

03 Production form

企业宣传片需要品质输出，前期策划、中期拍摄、期剪辑、加入、配音，这些都是制作公司会根据企业的需要进行的，过程比较复杂，也比较严谨。短片的流程不会那么复杂，通常只需拍摄片段即可。所以这也是企业宣传片的制作成本比短视频要高得多的原因。从制作难度及设备要求就有很大的区别。

Corporate promotional videos require quality output, including early planning, mid-term filming, post editing, adding special effects, and dubbing. These are all carried out by professional production companies according to the needs of the enterprise, and the process is relatively complex and rigorous. The process of short films is not that complicated, usually only shooting clips is necessary. So this is also the reason why the production cost of corporate promotional videos is much higher than short videos. There are significant differences in production difficulty and equipment requirements.

04适用性

04 Applicability

宣传片视频格式多为横版，宣传片可应用于项目洽谈、推介现场、展览活动、投标、招商、上级工作汇报、产品形象及宣传统渠道使用企业宣传片。短视频视频格式多为的竖版，主要应用于手机端投放。相比较而言，短视频应用就不及宣传片广泛。

The video format of promotional videos is mostly horizontal, and promotional videos can be used for project negotiations, promotion sites, exhibition activities, bidding, investment promotion, superior work reports, product image, and unified promotion channels to use enterprise promotional videos. Short video formats are mostly vertical versions, mainly used for mobile advertising. By comparison, short video applications are not as widespread as promotional videos.

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The above is the introduction to Jinan short video operation. Thank you for taking the time to check our company's information and content https://www.chinanovo.net If you want to learn more, please feel free to call for consultation