文案策划有可能要负责视频号内容输出，甚是运营。我负责统筹企业视频号也要3年了，分享下几年来摸索出的实用经验和干货。利用这些方法，不用公司花大笔的钱请外包团队，不用企业专门组建一个视频团队，也能拥有一个像样的视频号~

Copywriting planning may be responsible for outputting the content of video accounts, and even for operations. I have been responsible for coordinating corporate video accounts for three years now, sharing practical experience and dry goods I have explored in the next few years. By using these methods, you don't have to spend a lot of money hiring an outsourcing team, or have a dedicated video team, and you can also have a decent video account~

企业视频号建号的前期思考，跟企业公众号一样，可见我往期关于公众号的分享，这期就不多说了

The early thinking on the establishment of enterprise video number is the same as that of enterprise official account. It can be seen that I have shared about official account in the past, but I won't say much about it in this issue

根据企业调性，赛道特性，视频号内容除了图中所述，还可以是提供情绪价值的，或者是感官刺激的，如母婴企业、彩妆企业等

According to the tone of the enterprise and the characteristics of the track, the content of the video account can not only provide emotional value as shown in the picture, but also be sensory stimulation, such as mother and baby enterprises, makeup enterprises, etc

同样的，这些企业视频号的建议，适用于对于内容创作者来说，困难重重的一般中小型企业。大企业有钱有历史也有人，我们所遇到的问题，在他们那里根本不是问题，他们会建立自己的视频号矩阵，做出很多创新性强，且有爆款潜力的内容

Similarly, the recommendations for these corporate video accounts are applicable to general small and medium-sized enterprises facing difficulties for content creators. Large enterprises have money, history, and people. The problems we encounter are not at all problems with them. They will establish their own video account matrix and create many innovative and explosive content

还是要说，市面上的短视频干货有时更偏书院派和理论派了，或者适用于某些大企业和内容型视频号。我们如果是在中小型企业，作为为企业提供脑力和体力的打工人，既要学习理论，也要兼顾实际，比如企业调性、可用资源等……

It should be said that the short video products on the market are sometimes more academic and theoretical, or suitable for certain large enterprises and content based video accounts. If we are in small and medium-sized enterprises, as migrant workers who provide intellectual and physical resources for the enterprise, we need to learn both theory and practice, such as enterprise flexibility and available resources

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