企业在网络营销推广过程中，关键词的分析非常重要，尤其是想要提升付费SEM竞价的效果是重中之重，下面济南网络推广公司带你解读分析方法。

In the process of online marketing promotion, the analysis of keywords is very important, especially if you want to improve the effect of paid SEM bidding. Next, Jinan Internet Promotion Company will explain the analysis method.

1、基础指标把控流量

1. Basic indicators control flow

展现，点击，消费是基础流量指标;CPC，CVR是转化重要指标。

Display, click and consumption are basic traffic indicators; CPC and CVR are important indicators of transformation.

检查展现：下载关键词报告，点击降序。查看有没有高展现点击或者高展现0点击的词。

Check and display: download the keyword report and click Descending. Check whether there are words with high presentation and low click or high presentation and zero click.

点击：高展现高点击的词，消费高不高，咨询多不多。

Click: words with high display and click, high consumption or low consultation.

消费：查看那些消费高的词，值不值得花这么多钱。对比昨天的咨询情况，查看这些高消费的词带来了多少咨询。

Consumption: Check whether the words with high consumption are worth spending so much money. Compare yesterday's consultation to see how much consultation these high consumption words have brought.

单价：查看关键词报告，按照均价降序排列，看均价高的那个词，是不是你期望的那个词，再看下那个均价高的词点击量有多少。如果只有次点击，那么你需要考虑这次点击带来咨询的几率有多大?其实有的时候，真的不用刻意的抢个词的排名，可以用意思相同的词替换。

Unit Price: View the keyword report and arrange it in descending order of average price. Check whether the word with high average price is the one you expect, and then check the number of clicks of the word with high average price. If there is only one click, then you need to consider how likely this click will lead to consultation? In fact, sometimes, you really don't need to deliberately compete for a word ranking, you can replace it with words with the same meaning.

2、账户出价梯度要有策略：出价根据意向，检索量，匹配方式，转化成本有侧重，有分层。

2. The account bidding gradient should have strategies: the bidding should be focused and layered according to the intention, retrieval amount, matching method, and conversion cost.

3、充分利用搜索词报告：

3. Make the most of search term reports:

检查致率：从搜索词把控流量合理，是保证账户效果基础和关键环节;

Check the consistency rate: control the flow accurately from the search term, which is the basis and key link to ensure the account effect;

拓展优流量：周期性筛选搜索词加入账户测试，同时反馈不相关检索词。

Expand and optimize traffic: periodically filter search words and add them to account test, while feedback irrelevant search words.

4、科学利用否词优化：否词大词否计划，小词否单元，定期清理拒绝限流。

4. Scientific use of negative words to optimize: negative words, big words, no plans, small words, no units, regular cleaning and refusal to limit flow.

5、数据调整定期复盘：要纪录调了什么词的价格，调了多少钱，呈周期性做数据对比。

5. Regular re check of data adjustment: record the price of the words adjusted and the amount of money adjusted, and make data comparison periodically.

以上就是我们整理的，网络营销推广中如何做好关键词分析方法，希望对你有所帮助。更多相关内容就来我们网站https://www.chinanovo.net咨询吧！

The above is what we have sorted out. I hope it will help you to do well in keyword analysis in online marketing promotion. For more information, please visit our website https://www.chinanovo.net!