1. Positioning of brand website construction

做网站需要个清晰的定位，要考虑企业的目标客户、企业优势、行业特色、价值内容，明确了这些因素，就清楚了网站的制作方向，才能知晓该如何去面对用户，知道怎么样来宣传企业优势，还有在众多竞争对手中脱颖而出，在网站制作过程中，严格按照这种要求。

Creating a brand website requires a clear positioning, taking into account the company's target customers, advantages, industry characteristics, and value content. By clarifying these factors, the direction of the website's production is clear, and only then can we know how to face users, how to promote the company's advantages, and stand out from many competitors. In the process of creating a brand website, we must strictly follow this requirement.

2、网站设计要突出

2. Brand website design should be prominent

网站就是用来宣传企业形象，推广企业，网站就代表企业的形象，页面设计的好不好，直决定企业留给用户第印象，给公司带来负面影响，所以，要确保网站页面设计的视觉效果，能够打动用户，首页板块布局要清晰，方便用户查找自己想要看的内容。

A brand website is used to promote the image of a company and promote its brand. The website represents the image of the company, and the design of the page directly determines the first impression that the company leaves on users, bringing negative impacts to the company. Therefore, it is necessary to ensure that the visual effect of the website page design can impress users, and the layout of the homepage section should be clear, making it easy for users to find the content they want to see.

3、网站内容很关键

3. Brand website content is crucial

网站内容必须是依据用户需求呈现，既能达到用户需求，又能解决企业宣传作用，站宣传企业优势、形象，在网站内容方面，网站布局定要合理化，方便用户浏览，为用户提供个好的浏览效果。

The website content must be presented based on user needs, which can not only meet user needs but also address the company's promotional role. Brand websites focus on promoting the company's advantages and image. In terms of website content, the website layout must be rationalized to facilitate user browsing and provide users with a good browsing effect.

4、优化好网站的速度

4. Optimizing website speed

网站加载速度定要快，如果加载过慢，再出色的内容也无人无津，用户不会花费很长时间等待，打开的速度虽有很多，涉及到带宽、服务器性能、网站程序、页面文件大小等，所以要选服务器，精简网站代码，压缩网站文件，有利提升网站打开速度。

The loading speed of brand websites must be fast. If the loading speed is too slow, no matter how excellent the content is, no one will be interested. Users will not spend a long time waiting. Although the opening speed is many, it involves bandwidth, server performance, website programs, page file size, etc. Therefore, it is necessary to choose high-quality servers, streamline website code, compress website files, and improve website opening speed.

5、做好各浏览器兼容

5. Ensure compatibility with all browsers

现在市面上各种浏览器，每个浏览器都有自己的标准，要考虑用户使用不同浏览器，要考虑用户体验，如果不这么做，用户访问的时候，就会出现各种错位，影响整个的视觉效果，用户体验不好，也会直接关闭网站。

Nowadays, there are various browsers on the market, and each browser has its own standards. It is important to consider the user experience when using different browsers. If you do not do this, users will encounter various misalignment when accessing, affecting the overall visual effect. If the user experience is not good, the website will also be directly closed.

6、考虑好网站的用户

6. Consider the users of the website well

不管什么类型的网站，都是给用户看到的，只选宣传类型不样，对于网站，是向用户宣传企业的，得展示用户的形象、实力，切都要围绕目标客户展开，满足用户各方面需求。

No matter what type of website, it is for users to see. Choosing only the promotion type is different. For brand websites, it is to promote the company's brand to users, showcasing their image and strength. Everything should revolve around the target customers and meet their various needs.