从行业切入

Starting from the industry

选题内容可以是：当老板的一天、当快递员的一天、当主播的一天……去晒你的工作日常。

The topic can be: one day as a boss, one day as a courier, one day as an anchor... to showcase your daily work.

从工序过程切入

Starting from the process

拍摄你的产品是怎么加工、怎么售卖的；水果是怎么采摘的；美食是怎么一步步制作的等，这些内容在抖音上还是很受欢迎的。

Shoot how your product is processed and sold; How fruits are picked; How food is made step by step, etc. These contents are very popular on Tiktok.

从情绪价值切入

Starting from emotional value

可以从这3方面入手：满足用户好奇、获取信息、情绪价值。

You can start from these three aspects: satisfying user curiosity, obtaining information, and emotional value.

满足用户的好奇，蔓越莓是怎么采收的；

Satisfy users' curiosity about how cranberries are harvested;

使用户获得有用的信息，家庭版卤肉饭如何制作；

Users can get useful information about how to make the family version of braised pork;

带来情绪价值，看完整你的是你后感到很治愈。

Bringing emotional value, seeing what is complete about you feels very healing.

拍摄过程中节奏要快，可以使用大量的素材去切换画面，加上卡点音乐，信息量给足，就会让用户觉得你的视频有意思。

During the shooting process, the pace should be fast, and a large amount of material can be used to switch between images. With music and sufficient information, users will find your video interesting.

“切入点”体现就是视频整体内容体现出切入点，比如说“抽屉轨道怎么拆卸”，切入点是获取信息，就会让人觉得有收获。

The "entry point" reflects the overall content of the video, such as "how to disassemble the drawer track". The entry point is to obtain information, which will make people feel fruitful.

短视频脚本制作要点1：爆点前置

Key Points for Creating Short Video Scripts 1: Pre explosive points

你应该经常会刷到这样的视频，视频中--吸引人的部分会在视频的开头出现，这就是爆点前置，即将--经常的内容提到--前，比如烹饪类的视频肯定会把成品菜在视频的开头进行成品展示。

You should often browse videos like this, where the most attractive part of the video will appear at the beginning of the video, which is the "pop point" front, bringing the most frequent content to the forefront. For example, cooking videos will definitely display the finished dishes at the beginning of the video.

短视频脚本制作要点2：拍摄节奏

Key Points for Short Video Script Production 2: Shooting Rhythm

拍摄过程中节奏要快，信息量要足，千万不要拖拉，否则很容易让用户还没有看完就直接划走。记住想要获得更多用户的观看，短视频节奏要控制好，画面有视觉冲击力才行。

During the shooting process, the pace should be fast and the amount of information should be sufficient. Do not procrastinate, otherwise it is easy for users to swipe away before they have finished reading. Remember that in order to gain more user viewing, the rhythm of short videos needs to be well controlled and the visuals have visual impact.

短视频脚本制作要点3：切入点体现

Key points for creating short video scripts 3: Presentation of entry points

切入点体现，就是视频整体内容体现出你的切入点。比如你的切入点是想要满足用户好奇，让用户获取更多有用信息，所以视频你看完之后就要让用户有所收获。

The entry point is reflected in the overall content of the video, which reflects your entry point. For example, your entry point is to satisfy users' curiosity and enable them to obtain more useful information, so after watching the video, you need to make users gain something.