未来短视频运营的变化：

Changes in Future Short Video Operations:

1.人格化内容是趋势

1. Personalized content is a trend

红人+内容，是短视频的趋势，以往栏目化的内容形式越来越边缘化。

Red people+content is the trend of short videos, and the previously column based content form is becoming increasingly marginalized.

2.内容结合电商才有价值：

2. Combining content with e-commerce is valuable:

让短视频成为购买链条中的一个体验环节，力求视频+电商带来更好的用户体验。

Make short videos an experiential link in the purchasing chain, striving to bring better user experience through video+e-commerce.

3.短视频价值观：

3. Short video values:

“让普通人影响普通人”+“重度垂直化”。

'Let ordinary people influence ordinary people'+'Heavy verticalization'.

4.短视频的表现形式：

4. Presentation format of short videos:

与技术结合，让内容更有质感、体验感。

Integrating technology to make content more textured and experiential.

6.短视频创作者：

6. Short video creators:

“职业UGC”(职业化生产UGC形式内容，比如Vlog)

Professional UGC "(Content in the form of professional production UGC, such as Vlogs)

是某个垂直领域的深度爱好者/发烧友，成为短视频的创作者。

Be a deep enthusiast/audiophile in a certain vertical field and become a creator of short videos.

7.做好内容运营的工具

7. Tools for effective content management

收藏一下发抖网的“Find导航” 吧

Collect the "Find Navigation" on Trembling Network

8.发展趋势：

8. Development Trends:

2019年，更多的视频团队、个人和企业将多维度投入短视频运营，随之而来将是海量内容的爆发及不堪拥堵的短视频平台。

In 2019, more video teams, individuals, and businesses will fully invest in short video operations, leading to an explosion of massive content and congested short video platforms.

短视频平台的有机到达将直线下降——故而想要冲出内容红海的团队要么需要在创意，要么需要在内容的形式及内涵上有更大创新。

The organic reach of short video platforms will decline sharply, so teams that want to break out of the content sea either need to innovate in creativity or in the form and content of their content.

此外，为了平衡短视频平台日趋强大的控制力（算法），短视频团队将需要增强自身的内容渠道， 包括微博、公众号、官方网站等。

In addition, in order to balance the increasingly strong control (algorithm) of the short video platform, the short video team will need to strengthen its own content channels, including microblog, official account, official website, etc.