视频内容要新颖：在拍摄短视频的时候，我们就要我们的内容足够的新颖，只有这样才可以获得更多的关注。

The video content should be innovative: When shooting short videos, we first need our content to be innovative enough in order to gain more attention.

标题要有吸引力：我们在制作短视频的时候一定要注意标题的编写问题，因为一个好的名称可以有效地提高我们视频的率与浏览量。 所以在拍摄之前我们要做好一个详细的规划工作。

The title should be attractive: When making short videos, we must pay attention to the writing of the title, because a good name can effectively increase the rate and view count of our video. So before shooting, we need to do a detailed planning work.

封面要清晰：我们在录制完短视频之后一定要记得给这个视频添加一张好的封面图片了哦！ 因为现在人们对于视觉上还是比较注重的哦！ 所以一张好的高清大图能够更好地刺激人们的眼球。

Clear Cover: After recording a short video, we must remember to add a good cover image to the video! Because people still pay more attention to visual aspects nowadays! So a good high-definition image can better stimulate people's eyes.

注意时间：短视频的时间不宜过长，建议在3-5分钟左右。

Pay attention to the duration: Short videos should not be too long, and it is recommended to be around 3-5 minutes.

利用抖音评论引流：在发布短视频的时候，可以在视频下方添加抖音评论，通过评论区与观看者互动。

Use Tiktok comments to drain: when publishing short videos, you can add Tiktok comments below the videos and interact with viewers through the comment area.

完播率要够高：完播率就是用户看完你视频的概率，这一点其实也很好理解，因为只有完播率够高，才能证明你的内容比较受用户喜欢，这样的内容平台才比较高。

The completion rate should be high enough: The completion rate is the probability that users have watched your video, which is actually easy to understand because only with a high completion rate can you prove that your content is more popular among users, and such content platforms have higher recommendations.

发视频加定位：这个方法对于地域性强的视频来说，就有极高的助推作用。 例如，方言、标志性建筑、标题描述等，加了定位的话就会精准给在刷同城的用户，又是一个天然的流量池。

Posting videos with positioning: This method has a high boosting effect on videos with strong regional characteristics. For example, dialects, iconic buildings, title descriptions, etc., if targeted, will be accurately recommended to users browsing the same city, making it a natural traffic pool.

标题和封面：标题和封面的制作也是短视频运营中关重要的一环。 好的标题和封面能够吸引更多的用户点击观看，并增强用户对短视频平台的信任感和忠诚度。

Title and Cover: The production of titles and covers is also a crucial part of short video operations. A good title and cover can attract more users to click and watch, and enhance their trust and loyalty to short video platforms.

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