短视频，已成为当今企业不可忽视的营销利器。原因有三：短视频用户基数庞大，占据用户视频消费时长，且短视频平??台急需企业入驻，共同打造丰富内容生态。

Short videos have become an indispensable marketing tool for businesses today. There are three reasons: the large user base of short videos occupies the user's video consumption time, and the short videos are flat?? Taiwan urgently needs enterprises to settle in and jointly create a rich content ecosystem.

企业该如何做好短视频呢？以下三步走战略，助你快速崛起！

How can companies do well in short videos? The following three-step strategy will help you rise quickly!

1 探索期——爆款涨粉，奠定基石

Exploration period - explosive products increase followers, laying the foundation

在探索期，企业需从主流用户的主流需求出发，制作用户喜爱的内容，快速积累初期用户。这一阶段，要敢于尝试，不断摸索用户喜好，为后续的运营打下坚实基础。

During the exploration period, enterprises need to start from the mainstream needs of users, create content that users love, and quickly accumulate initial users. At this stage, we should dare to try and constantly explore user preferences, laying a solid foundation for subsequent operations.

2增长期——挖掘种子用户，确定内容方向

2 Growth Period - Digging into Seed Users and Determining Content Direction

进入增长期后，企业需从已沉淀的用户中筛选出有价值的种子用户，确定企业号运营的标签内容方向。挖掘内容增长点，强化品牌人设，让企业在短视频领域独树一帜。

After entering the growth period, enterprises need to screen valuable seed users from the accumulated users and determine the direction of tag content for enterprise account operation. Explore content growth points, strengthen brand image, and make enterprises stand out in the field of short videos.

3稳定期——精细化运营，拓展新用户

3 Stable Period - Refined Operation, Expand New Users

在稳定期，企业需将成熟的用户运营方法延伸多账号、多平??台内容运营中。通过不同账号间的互动，实现核心用户的相互转移，进一步拓展和新增用户，实现企业的持续发展。

In the stable period, enterprises need to extend mature user operation methods to multiple accounts and platforms?? In the operation of content on the platform. By interacting with different accounts, core users can be transferred to each other, further expanding and adding users, and achieving sustainable development of the enterprise.

短视频结构

Short video structure

开头：黄金3秒开场，设置悬念、问题前抛或直击痛点，吸引用户关??注，建立期待。

Opening: Golden 3-second opening, setting suspense, throwing questions before or hitting pain points directly, attracting users to close?? Note, establish expectations.

中间：占视频80%的内容，节奏紧凑、叙事清晰、信息连贯，设置爆点，提供价值。

Middle: 80% of the video content, with a tight rhythm, clear narrative, coherent information, explosive points, and value.

结尾：点题总结，引导用户互动，提升视频数据。

Conclusion: Summarize the topic, guide user interaction, and enhance video data.

老板亲自下场做短视频的建议

Boss's suggestion to personally make short videos

如果你是企业老板，想亲自尝试做短视频，切记不要一开始就追求打造IP。一个成功的IP打造难度极大，且变现周期长。

If you are a business owner and want to personally try making short videos, remember not to pursue building an IP from the beginning. Creating a successful IP is extremely difficult and has a long monetization cycle.

建议将企业账号作为公司经营的工具，如培训、推广、销售等，让员工、外行、内行都能通过账号了解企业，展现形象。

It is recommended to use the enterprise account as a tool for company operations, such as training, promotion, sales, etc., so that employees, non professionals, and experts can understand the company and showcase their professional image through the account.