1. 树立品牌形象并保持一致性
1. Establish brand image and maintain consistency
品牌形象是你企业的指示灯。代运营商必须确保在各个短视频平台上如果同一个账号代表着你的公司,那么你的品牌形象应该是一致的。
Brand image is the indicator light of your company. Proxy operators must ensure that if the same account represents your company on various short video platforms, then your brand image should be consistent.
2. 在短视频平台上建立自己的社区
2. Establish your own community on short video platforms
在短视频平台上建立自己的社区,代运营商可以增加宣传以及互动。建立一些话题标签支持,建立讨论区的方法也是可行的。
Establish your own community on short video platforms, and the proxy operator can increase promotion and interaction. Establishing some topic tags to support and creating discussion forums is also feasible.
3. 适当的推广
3. Appropriate promotion
在海外短平台上开展适量的投放,提高广告效益和品牌知名度。要根据短视频平台、目标受众、产品推广周期等情况进行调整,投放广告效果才会。
Carry out moderate advertising on overseas short platforms to improve advertising efficiency and brand awareness. To achieve the best advertising effect, adjustments should be made based on the short video platform, target audience, product promotion cycle, and other factors.
4. 格式化的内容
4. Formatted Content
海外短视频平台上观众的注意力比较短暂,格式化的内容是更有效的策略。代运营商通常会对短视频的品质和内容进行高标准化要求,让你观众更加易于接受和认同。
The attention span of viewers on overseas short video platforms is relatively short, and formatted content is a more effective strategy. Proxy operators usually have high standards for the quality and content of short videos, making it easier for your audience to accept and identify with them.
5. 分析和反馈
5. Analysis and feedback
代运营商需要通过分析和反馈来确定推广的效果。让观众可参与项和调查。这样一来就可以了解用户的评价和需求,同时也可以改进推广策略。
Proxy operators need to determine the effectiveness of promotion through analysis and feedback. Allow the audience to participate in the project and survey. In this way, we can understand user evaluations and needs, and also improve promotion strategies.