短视频运营是目前市场上火爆的运营方式，它在短时间内就能吸引大量的用户，通过对短视频的发布以及对短视频的传播，可以将我们的产品或者品牌快速推送到用户面前，这是其它的运营方式无法做到的。

Short video operation is currently the most popular operation method in the market, which can attract a large number of users in a short period of time. Through the release and dissemination of short videos, our products or brands can be quickly pushed to users, which other operation methods cannot achieve.

虽然短视频运营带来了很好的收益，但是，它也不是那么简单就可以做好。在做短视频运营时，我们会遇到很多问题，那么你知道这些问题该如何解决吗？

Although short video operation has brought good profits, it is not so easy to do well. When doing short video operations, we will encounter many problems. Do you know how to solve these problems?

账号定位不清晰

Unclear account positioning

很多人在做短视频运营时，都没有明确的定位，甚是胡乱运营，结果导致账号没有流量，粉丝数量也很少。那么我们要如何才能做好短视频运营呢？

Many people do not have a clear positioning when operating short videos, and even operate randomly, resulting in no account traffic and very few followers. So how can we do a good job in short video operation?

，我们要对账号进行一个定位，确定自己的账号类型、垂直领域、以及账号名称。例如：如果你是做美妆的，那么你就可以把账号定位在美妆类、搞笑类、或者是美食类。

Firstly, we need to position our account, determine our account type, vertical field, and account name. For example, if you are doing beauty, you can position your account in the beauty, comedy, or food categories.

其次，我们要将账号名字给取好，不要和别人同名。因为如果我们的账号名字和别人同名的话，很容易被系统误判为营销号。在后期的运营过程中也会遇到很多麻烦。

Secondly, we need to choose a good account name and it's best not to have the same name as others. Because if our account name has the same name as someone else, it is easy for the system to mistake it for a marketing number. In the later operation process, there will also be many troubles encountered.

账号内容垂直度低

Low verticality of account content

我们在做短视频运营时，需要注意账号内容垂直度，只有我们的内容垂直度高了，用户才会更愿意去观看你的短视频，并且给你的短视频点赞、评论、转发，这样才能让更多的用户看到我们的内容。如果你的账号内容垂直度低，那么是很难吸引到粉丝的。

When we are doing short video operations, we need to pay attention to the verticality of our account content. Only when our content verticality is high, users will be more willing to watch your short videos and give them likes, comments, and shares, so that more users can see our content. If the verticality of your account content is low, it is difficult to attract fans.

粉丝数量少

Fewer fans

粉丝数量少也是很多短视频运营者会遇到的问题，有的短视频运营者一开始就想着快速涨粉，所以会在发布了一些的内容后，对账号进行打赏、点赞、转发等操作，这样可以快速吸引大量的粉丝关注账号，但是，这样操作并不能真正地涨粉。

A small number of fans is also a problem that many short video operators encounter. Some short video operators initially want to quickly increase their followers, so they will reward, like, and share their accounts after publishing some high-quality content. This can quickly attract a large number of fans to follow their accounts, but such operations cannot truly increase their followers.

想要真正地涨粉，就需要不断更新的内容，当你的账号垂直度高、内容时，自然会有粉丝关注你，所以，要想快速涨粉就需要不断更新的内容。如果你还在为涨粉而发愁的话，那就试试吧。

To truly gain followers, it is necessary to constantly update high-quality content. When your account has high verticality and high-quality content, fans will naturally follow you. Therefore, to quickly gain followers, it is necessary to constantly update high-quality content. If you are still worried about gaining followers, then give it a try.

视频发布频率低

Low video publishing frequency

有些人会觉得视频发布频率低，对用户来说没有吸引力，所以就会导致视频的播放量低。我们要知道视频的播放量和播放量的公式是什么，然后根据这个公式来操作。视频的播放量=流量*停留时间*用户参与度。流量是指系统给我们推送的短视频内容被多少人看到，停留时间指系统给我们推送的内容能被多少人看到，用户参与度指用户点击了多少次系统的短视频。

Some people may feel that the low frequency of video publishing is not attractive to users, which can lead to low video playback. Firstly, we need to know the formula for video playback volume and playback volume, and then operate according to this formula. The playback volume of the video=traffic * dwell time * user engagement. Traffic refers to how many people can see the short video content pushed by the system, dwell time refers to how many people can see the content pushed by the system, and user engagement refers to how many times the user clicks on the short video recommended by the system.

如果我们想要提高视频的播放量，那么就需要提高视频的曝光率，只有曝光量高了才能引起更多人的关注和点击，也就是提高了用户参与度。

If we want to increase the playback volume of videos, we need to increase their exposure rate. Only when the exposure is high can we attract more attention and clicks, which is to increase user engagement.

账号互动率低

Low account interaction rate

如果我们的短视频内容足够吸引人，那么自然就会有人想要去看你的视频，但是，如果你的短视频内容不够吸引人，那么就算有再多的粉丝也不会想要去看你的视频，因为这些用户是来看你的视频去解决问题的。

If our short video content is attractive enough, then naturally there will be people who want to watch your video. However, if your short video content is not attractive enough, even if there are many fans, they will not want to watch your video because these users are watching your video to solve the problem.

如果想要提高短视频账号的互动率，那么我们就要想办法让用户去参与到我们的短视频当中来，这样可以增加我们短视频账号的粘性。我们可以通过在短视频中插入一些游戏、搞笑、问答等互动性强的内容来吸引用户，增加账号互动率。

If we want to increase the interaction rate of our short video accounts, we need to find ways to involve users in our short videos, which can increase the stickiness of our short video accounts. We can attract users and increase account engagement by inserting interactive content such as games, humor, and Q&A into short videos.