1. 内容为王

1. The content is king

抖音是一个内容平台，只有优良的内容才能吸引用户。所以，在做抖音之前，你要先想好自己的定位，确定自己要做什么领域的内容，然后再围绕这个领域去创作高质量的视频。

Tiktok is a content platform. Only high-quality content can attract users. Therefore, before doing Tiktok, you should first think about your own position, determine what field of content you want to do, and then create high-quality videos around this field.

2.算法推荐

2. Algorithm recommendation

抖音的算法是很神奇的，它会根据你的视频内容、标签、点赞、评论、转发等数据来判断你的视频是否优良，如果你的视频数据好，那么它就会给你更多的推荐，让更多的人看到你的视频。

The algorithm of Tiktok is amazing. It will judge whether your video is high-quality according to your video content, tags, likes, comments, forwarding and other data. If your video data is good, it will give you more recommendations and let more people see your video.

3. 用户画像

3. User profile

了解你的目标用户是谁，他们喜欢什么，关心什么，这样你才能创作出他们喜欢的内容。同时，你还要注意用户的反馈，根据他们的意见来改进你的视频。

Understand who your target users are, what they like, and what they care about, so that you can create content that they enjoy. Meanwhile, you also need to pay attention to user feedback and improve your video based on their feedback.

4.数据分析㎡

4. Data analysis ㎡

数据是不会骗人的，通过分析数据，你可以知道你的视频哪里做得好，哪里做得不好，然后针对性地去优化。常见的数据指标有:播放量、点赞量、评论量、转发量、完播率等。

Data is not deceptive. By analyzing data, you can know where your video is done well and where it is not, and then optimize it accordingly. Common data indicators include: playback volume, likes, comments, shares, completion rate, etc.

5. 长期坚持

5. Long term persistence

做抖音不是一蹴而就的，需要长期坚持。不要因为一开始没有流量就放弃，只要你坚持创作优良的内容，不断改进，就一定会有收获。

Tiktok is not done overnight, it needs long-term persistence. Don't give up just because there is no traffic at the beginning. As long as you persist in creating high-quality content and constantly improve, there will definitely be gains.

6.抖音的推流逻辑是什么？

6. What is the streaming logic of Tiktok?

有停留就有推流，有新增就有叠加推流。一场直播有三波流量推进来:

If there is a pause, there will be push flow, and if there is a new addition, there will be stacked push flow. A live broadcast has three waves of traffic promotion:

1.初始流量:开播5-10分钟推进来，这波流量能否接住，决定了直播间80%的数据结果。需要主播做开场、暖场、互动。

1. Initial traffic: Starting from 5-10 minutes of broadcasting, whether this wave of traffic can be caught or not determines 80% of the data results in the live broadcast room. The anchor is required to provide an opening, warm-up, and interaction.

2.叠加流量:需要考核直播间的数据是否达标，带货直播间罗盘数据参考标准:

2. Stacked traffic: It is necessary to assess whether the data in the live broadcast room meets the standards, and the compass data reference standard for live streaming rooms with sales:

人气数据:互动2-3%、关注2-3%、灯牌1-2%、停留40-60秒付费数据:成交率1%、千次观看成交1000元、UV1元、成交转化率10-20%

Popularity data: 2-3% interaction, 2-3% follow, 1-2% light sign, 40-60 second stay, paid data: transaction rate of 1%, 1000 yuan per thousand views, UV1 yuan, transaction conversion rate of 10-20%

3.奖励流量:抖音在每个整点进行一次流量重新分配。是一个公平公正公开的赛马机制，从三个方面进行赛马:同一开播时段，同一产品类目，同一帐号级别。

3. Reward traffic: Tiktok will redistribute traffic at each hour. It is a fair, just, and open horse racing mechanism that conducts horse racing from three aspects: the same broadcast period, the same product category, and the same account level.