建设一个成功的网站，必须要解决的就是网站内容问题，即确定网站的主题和网站的定位。那么我们先来讲解一下怎么确定网站主题.

To build a successful website, the first thing that must be solved is the issue of website content, that is, determining the theme and positioning of the website. So let's first explain how to determine the main image of a website

如果是做比较小型的网站，那么网站的中心思想容易确定，因为小网站本身规模很小，资金也不多，不会想去做面面俱到的综合性站点。这样的话，针对性就非常强。

If it is a relatively small website, the central idea of the website is easy to determine, because small websites themselves are small in scale and have limited funds, and they do not want to create comprehensive websites that cover all aspects. In this way, the targeting is very strong.

如果是做比较大型的网站，那么网站的主题就没有那么容易确定了，既要内容充实，又要突出，体现特色，避免面面俱到。说起网站的中心思想，这个东西说大也不大，说小也不小。因为初建站的时候，就应该换位思考，并设想一下网站的目标客户群是谁，这些用户会单击哪些关键词，以及这个网站以后如何宣传，在宣传时所涉及的人力和财力。

If it is a relatively large website, the theme of the website is not so easy to determine. It is necessary to enrich the content, highlight the key points, reflect the characteristics, and avoid covering everything. Speaking of the central idea of a website, this thing is neither big nor small. Because when building a website initially, developers should think from their perspective and imagine who the target customer group of the website is, which keywords these users will click on, how the website will be promoted in the future, and the manpower and financial resources involved in promotion.

假如是做公司网站，刚开始开发的时候，就必须制定好用户需求，同时制定经营方案。如果只制定好需求，仅仅只是确定了主题，并没有确定好定位，而中心思想是既包括主题也包括定位的。当制定好运营方案以后，基本上可以知道可行性有多高了。运营方案的内容包括很多，基本的应该包括客户怎样宣传，怎样让网站流量多、回头客高，前期的宣传，后期怎样完善，网站的主题怎样宣传，IP值达一万以后如何运营，流程是否可以走通，网站有没有竞争对手，竞争对手是如何做的。

If you are building a company website, at the beginning of development, you must formulate user requirements and develop a business plan. If only the requirements are formulated, only the theme is determined, and the positioning is not determined, the central idea includes both the theme and the positioning. After formulating the operational plan, we can basically know how feasible it is. The content of the operation plan includes many aspects, the most basic of which should include how to promote customers, how to increase website traffic and repeat customers, early promotion, how to improve in the later stage, how to promote the website theme, how to operate after reaching an IP value of 10000, whether the process can be smooth, whether the website has competitors, and how the competitors do it.

假如是商业性质的站点，例如网络购物，一般对于草根站长是很难的，因为建立和维持一个购物类网站需要花费很多的人力、物力和财力。对于商业性质的网站来说，非常关键的一点，就是有足够多的用户访问所提供的购物平台以及相信网站中所宣传的商品，不但要做人气还要做信用，两者缺一不可。在目前形势下草根站长不太容易做到这些。

If it is a commercial website, such as online shopping, it is generally difficult for grassroots webmasters because establishing and maintaining a shopping website requires a lot of manpower, material resources, and financial resources. For commercial websites, it is crucial to have enough users accessing the shopping platform provided and believing in the products promoted on the website. Not only should it be popular, but it should also be trustworthy. Both are indispensable. It is not easy for grassroots webmasters to achieve these under the current situation.

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