很多创作者,常常混淆选题、话题和标题的概念。其实,选题就是你的视频要表达的中心思想, 加上热门话题结合起来就是标题。
Many creators often confuse the concepts of topic selection, topic, and title. In fact, choosing a topic is the central idea that your video wants to express, combined with popular topics to form the title.
选题就是你的视频要表达的中心思想, 加上热门话题结合起来就是标题。
The topic is the central idea that your video wants to express, combined with popular topics to form the title.
选题决定了你视频流 量的下限,而话题则能进一步提升你的曝光率。选题范围越广,你的基础流 量就越高;话题选择越准,你的视频就越能吸引目标观众。
The topic selection determines the lower limit of your video traffic, while the topic can further increase your exposure. The wider the scope of the topic, the higher your basic traffic; The more accurate the topic selection, the more your video can attract the target audience.
1 先定选题后找话题:
1. Choose a topic first and then find a topic:
步骤一:确定你的选题,比如“职场女生穿搭”。
Step 1: Determine your topic, such as "Dress code for female professionals in the workplace".
步骤二:打开热点榜,寻找与选题相关的热门话题。比如电视剧“玫瑰的故事”就是一个很好的结合点。
Step 2: Open the hot topic list and search for hot topics related to the topic. For example, the TV series "The Story of the Rose" is a good combination point.
步骤三:将选题与话题结合,创作出“玫瑰的故事中的职场穿搭”这样的视频内容。
Step 3: Combine the topic with the chosen topic to create a video content titled "Workplace Dressing in the Rose Story".
2 先定方向再找话题定选题:
2. First determine the direction, then find a topic and choose a topic:
步骤一:确定你的内容方向,如“女装穿搭”。
Step 1: Determine your content direction, such as "women's fashion".
步骤二:列举与方向相关的关键词,如“休闲西装”、“职业套装”等。
Step 2: List keywords related to the direction, such as "casual suit", "professional suit", etc.
步骤三:在热点榜中找到与关键词相关的话题,如“刘亦菲黄亦玫的职场穿搭”。
Step 3: Find topics related to the keywords in the hot list, such as "Liu Yifei and Huang Yimei's workplace outfits".
步骤四:结合话题和关键词,创作出符合你内容方向的选题。
Step 4: Combine the topic and keywords to create a topic that aligns with your content direction.
这两种方法都是快速提升流 量的技巧。无论你是新手还是老手,只要掌握了选题与话题的艺术,就能在短视频领域大放异彩!
Both of these methods are techniques for quickly increasing traffic. Whether you are a beginner or an experienced user, as long as you master the art of topic selection and discussion, you can shine in the field of short videos!