对短视频进行有效包装

　　Effectively package short videos

　　1、抖音短视频的策划和制作

　　1. Planning and production of Tiktok short video

　　确定风格类型

　　Determine the style type

　　确定可以持续生产的内容类型，在平台上找到对标品类账号的视频进行参考

　　Determine the types of content that can be continuously produced and find videos of benchmark category accounts on the platform for reference

　　拆分镜头脚本

　　Split shot script

　　详细拆分每个镜头完成脚本内容，替换脚本中产品达到举一反三的效果

　　Break down each shot in detail to complete the script content, replace the products in the script to achieve the effect of drawing lessons from one example to another

　　视频制作发布

　　Video production and release

　　根据脚本制作视频，按照要求发布视频。

　　Create a video based on the script and publish it according to the requirements.

　　2、短视频数据实时监控

　　2. Real time monitoring of short video data

　　找到对标账号，借助工具对数据进行实时监控，找到爆款短视频关键数据节点，在关键节点集中引流引爆短视频。

　　Find benchmark accounts, use tools to monitor data in real-time, identify key data nodes for popular short videos, and concentrate on attracting traffic and igniting short videos at these key nodes.

　　3、根据发展阶段确定内容创作侧

　　3. Determine the focus of content creation based on the development stage

　　处于不同发展阶段的企业在短视频内容定位和侧重上有所不同。以服饰行业为例，中小企业品牌在内容营销能力上处于新手期，初步尝试数字化转型，粉丝量级在1W内，“实用”是其主要的内容定位，因此可以通过产品展示、店内实况展示和原生拆装口播介绍企业基础信息，吸引刚需粉丝关注。

　　Enterprises at different stages of development have different positioning and emphasis on short video content. Taking the clothing industry as an example, small and medium-sized enterprise brands are in the novice stage of content marketing ability, and have initially attempted digital transformation. Their fan base is within 10000, and "practicality" is their main content positioning. Therefore, they can introduce basic information of the enterprise through product displays, in store live displays, and native disassembly and assembly broadcasts to attract the attention of essential fans.

　　不同企业发展阶段内容侧重建议

　　Suggestions on the emphasis of content in different stages of enterprise development

　　选择合适的硬件拍摄器材

　　Choose appropriate hardware shooting equipment

　　短视频拍摄设备分为拍摄工具和辅助工具，拍摄工具包括手机、相机和无人机等其他设备；辅助工具包括稳定设备如自拍杆、三脚架，收声设备如指向型麦克风，灯光设备如补光灯等。

　　Short video shooting equipment is divided into shooting tools and auxiliary tools. Shooting tools include other devices such as mobile phones, cameras, and drones; Auxiliary tools include stabilizing devices such as selfie sticks and tripods, sound receiving devices such as directional microphones, and lighting devices such as fill lights.

　　短视频拍摄常见工具清单

　　List of common tools for short video shooting

　　其中，常规设备手机、稳定器、打光灯为短视频拍摄必备设备，如果有人声，则需要准备收声设备。

　　Among them, conventional devices such as mobile phones, stabilizers, and lighting lights are essential for short video shooting. If there is human voice, sound receiving devices need to be prepared.

　　需要注意的是，在准备硬件设备时，不一定越越好，根据视频质量和拍摄需求选择合适的拍摄工具即可。

　　It should be noted that when preparing hardware devices, it is not necessarily better to have more advanced ones. Choose the appropriate shooting tool based on video quality and shooting needs.

　　另外不要忽视辅助设备的作用，一个小小的补光灯可以大大提升视频质感。

　　Also, don't ignore the role of auxiliary equipment, a small fill light can greatly enhance the quality of the video.

　　本文由 济南短视频运营  友情奉献.更多有关的知识请点击 https://www.chinanovo.net/   真诚的态度.为您提供为的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click https://www.chinanovo.net/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.