在互联网时代，不管你是公司还是个人，想要达到精准的推广效果，就离不开网络推广。由于移动互联网已经是这个时代的基本特征，因此公司在进行营销和促销时必须考虑在线上的推广，这也是很大限度扩展宣传的一种方式。

　　In the Internet era, whether you are a company or an individual, you cannot achieve the best and most accurate promotion effect without online promotion. As mobile Internet has become the basic feature of this era, companies must consider online promotion when conducting marketing and promotion, which is also a way to greatly expand publicity.

　　线下活动有一定的局限性，而线上活动可以吸引来自全国各地的流量。互联网上的每个主要平台都有自己的特点，选择合适的放置平台是重中之重。

　　Offline activities have certain limitations, while online activities can attract traffic from all over the country. Each major platform on the Internet has its own characteristics, and selecting a suitable placement platform is the top priority.

　　01·搜索引擎平台·人们每天都少会有几次打开网络进行相关内容搜索，尤其是购买物品或者作重大决定的时候，搜索是必不可少的，企业一定不能错过搜索引擎的推广。目前，搜索引擎推广还是要分作两种，一种是SEM(搜索引擎竞价广告)，另一种是SEO(搜索引擎优化)。

　　01 · Search engine platform · People open the internet at least a few times a day to search for relevant content, especially when purchasing items or making major decisions. Search is essential, and companies must not miss the promotion of search engines. At present, search engine promotion still needs to be divided into two types: SEM (Search Engine Bidding Advertising) and SEO (Search Engine Optimization).

　　比如百度推广：这个毋庸置疑，百度是的搜索平台，占据了国内百分之80的用户搜索量。还有360推广，uc推广，搜推广，这3个网站是除了百度之外的用户搜索平台，虽然流量没法跟百度相比，但是竞争力也不小。

　　For example, Baidu promotion: There is no doubt that Baidu is the largest search platform, accounting for 80% of the user search volume in China. There are also 360 promotion, UC promotion, and Sogou promotion. These three websites are the largest user search platforms after Baidu. Although their traffic cannot compare with Baidu, their competitiveness is not small.

　　02·视频平台·建设互联网+时代的短视频平台，抖音快手是当前流量的平台，非常适合曝光和宣传。此外，B站、小红书的广告曝光率也很高，如果内容好，用户也愿意点击，视频平台是有效的在线推广方式之一，这对于建立品牌知名度非常重要。现在互联网上，利用视频进行推广的手段大致可以分为三类：1自媒体模式"在这种视频自媒体的模式有一个显著特点：内容为王——你必须有自己独特的内容，必须要网友认可你。这个快节奏的时代，让我们携手跨越距离的界限，探索云端协作的新纪元。

　　02 · Video platform · Build a short video platform in the era of Internet plus. Tiktok Kwai is the platform with the largest traffic at present, which is very suitable for exposure and publicity. In addition, Bilibili and Xiaohongshu have high advertising exposure rates, and if the content is good, users are willing to click. Video platforms are one of the most effective online promotion methods, which is very important for establishing brand awareness. Now on the Internet, the means of using video for promotion can be roughly divided into three categories: 1 We media mode "In this video We media mode, there is a significant feature: content is king - you must have your own unique content, and you must be recognized by netizens. In this fast-paced era, let's work together to cross the boundaries of distance and explore a new era of cloud collaboration.

　　2热门事件模式这种模式很常见，利用热门的新闻、电影、电视剧来做视频，在很短的时间内收获巨大的流量，不得不说，这是一种快速获得巨大流量的视频推广模式。3视频外链模式这种模式是从视频外链演变而来，做网站的朋友是比较熟悉视频外链的，我们暂且不论视频外链是否对网站权重有效果，我们完全可以用这种模式对我们的产品进行网络宣传。

　　The popular event mode is very common, which uses popular news, movies, and TV dramas to create videos and generate huge traffic in a short period of time. It has to be said that this is a video promotion mode that quickly gains huge traffic. The 3 video external link mode has evolved from video external links. Website users are familiar with video external links. Regardless of whether video external links have an effect on website weight, we can use this mode to promote our products online.

　　03·线上推广的技巧方法·利用社交媒体进行推广无疑是目前为流行的一种方式，因为它可以让你的信息“无处不在”，而且还能够让你的目标客户随时随地都能看到你的信息。

　　03 · Tips and Methods for Online Promotion · Using social media for promotion is undoubtedly the most popular way currently, because it can make your information "ubiquitous" and also allow your target customers to see your information anytime, anywhere.

　　要想在这个领域取得好的效果，就必须要做好充分的准备工作，包括对目标人群、内容、时间等方面都要进行充分的考虑。此外，还要注意不同的社交媒体平台所适合传播的内容也是不同的，所以在选择使用哪一个平台之前先要对这一方面有一定的了解。

　　To achieve good results in this field, sufficient preparation work must be done, including careful consideration of target audience, content, time, and other aspects. In addition, it is important to note that different social media platforms are suitable for disseminating different content, so it is necessary to have a certain understanding of this aspect before choosing which platform to use.

　　本文由 济南网络推广  友情奉献.更多有关的知识请点击 https://www.chinanovo.net/   真诚的态度.为您提供为的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is promoted by Jinan Network for Friendship Dedication For more related knowledge, please click https://www.chinanovo.net/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.