一、抖音文案的重要性

1、 The Importance of Tiktok Copywriting

现在大家都爱刷抖音短视频。在用户刷抖音的时候，有些视频让人欲罢不能，整体看完。而有的视频让人只看一眼就想赶紧划走。想要在抖音视频流量中表现突出，抓住流量和用户的眼球，是重中之重，所以你需要知道写好一个脚本是视频成功的前提。

Now everyone likes to brush Tiktok short videos. When the user swipes Tiktok, some videos are irresistible, and the whole process is over. And some videos make people want to quickly swipe away just by looking at them. In order to stand out from the Tiktok video traffic, the most important thing is to catch the attention of traffic and users, so you need to know that writing a script is the prerequisite for successful video.

视频脚本中，好的文案内容对抖音短视频相当重要，而一个好的标题可以事半功倍。而好的标题的创作可以让一个视频有灵魂，而好的文案内容可以让用户从视觉到听觉再到心灵得到共鸣幷顺利的可以抓住用户的眼球。抖音短视频脚本文案内容有着很多的特殊性，她就需要短视频创作者去撰写和创作。

In video script, good copy content is very important for Tiktok short video, and a good title can get twice the result with half the effort. The creation of good titles can give a video a soul, while good copywriting content can resonate with users from visual to auditory, and then to spiritual, smoothly capturing their attention. Tiktok short video script content has many particularities, so she needs short video creators to write and create.

好的标题可以应控制在20字左右非常佳。发挥数字力量，用标题中含有阿拉伯数字，用户在快速浏览辨识记忆力方面的效果是不含标题的几倍。巧用疑问句。问句更加可以激起用户的好奇心，并且有更好的引导效果哦！标题设置悬念：设置了悬念的标题更能激起用户的阅读欲望和观看性。

A good title should be around 20 words. By leveraging the power of numbers and using Arabic numerals in titles, users are several times more effective in quickly browsing and recognizing memory than those without titles. Use interrogative sentences skillfully. Questions can arouse users' curiosity and have better guiding effects! Title setting suspense: Setting a suspenseful title can better stimulate the user's reading desire and viewing experience.

二、抖音标题的4种常见类型

2、 Four common types of Tiktok titles

以上是文案标题在抖音视频中的重要性。所以小编今天核心讲解一下企业主在创作短视频文案时如何写好标题，常见的标题通常就4中类型。

Above is the importance of text titles in Tiktok videos. So today, the editor will focus on explaining how business owners can write good titles when creating short video copy. Common titles are usually of four types.

1. 疑问性质标题，疑问性标题会引发用户的好奇心，用户会想要去了解发生了什么，因此标题带有疑问性的更能用户的求知欲。

1. Questioning titles. Questioning titles can arouse users' curiosity and make them want to understand what has happened. Therefore, titles with questioning qualities are more likely to stimulate their curiosity.

2. 含有阿拉伯数字的标题，抖音标题中阿拉伯数字对于用户群体来说是有一定吸引力观看的，让用户在看的时候更能去点击率和阅读量。如：“35W+”这类的带有数字的标题。

2. Titles containing Arabic numerals and Arabic numerals in Tiktok titles are attractive for users to watch, so that users can get more click through rate and reading volume when watching them. Titles with numbers such as "35W+".

3. 解决问题式方案式标题，有些标题是根据问题内容特定写的，视频内容是关于该问题的解决方式和技巧，所以解决问题式方案式标题可以直接使用。比如：视频剪辑又那些技巧。

3. Problem solving and solution style titles. Some titles are written specifically based on the content of the problem, while the video content is about the solution and techniques for the problem, so problem solving and solution style titles can be used directly. For example, video editing and those techniques.

4. 行业式的标题，如果视频内容是用来总结该行业的特性解说可以考虑用这类的标题，这类关注或者行业内的用户看到这类的文章就会阅读，这样的视频转化点击阅读也是很高的。

4. Industry style titles. If the video content is used to summarize the characteristics of the industry and provide explanations, this type of title can be considered. Users who follow or are within the industry will read this type of article, and this type of video conversion and click to read is also very high.

三、如何让标题更加吸引人？

3、 How to make the title more attractive?

那我们标题选好了该如何更加吸引人，那接下来小编给大家介绍什么样的标题更加引人注目。

So, once we have chosen a title, how can it be more attractive? Next, the editor will introduce what kind of title is more eye-catching.

1. 感恩类情绪表达说白了就是和用户引发共鸣，在表达感谢某件事某个人等引起用户共鸣，比如致敬经典，感恩、陪伴成才等。

1. Gratitude based emotional expressions, in simple terms, are meant to resonate with users, expressing gratitude for something or someone, and resonating with users, such as paying tribute to classics, being grateful, and accompanying them to success.

2. 教程、技术分享类=真材实料。教程技术讲解分享视频什么时候都不过时，无论你是从事什么行业的视频类教程分享，比如：什么，你不信？不信你就试试撒。

2. Tutorial and technical sharing=authentic materials. Tutorial technology explanation sharing videos are never outdated, no matter what industry you are engaged in video tutorial sharing, such as: what, do you not believe? If you don't believe it, give it a try.

3. 独特的描述=兴趣引领。就是标题写的幽默风趣别具一格，标题要让用户要感觉有意思，让用户有看完的兴趣，觉得好玩，有意向想看完这个视频。

3. Unique description=interest driven. The title should be humorous and unique, making users feel interesting, interested, and interested in watching the video.

4. 设置悬疑引发互动=互动提问。标题内容在发布之前可以写成疑问句，引起用户的猜测，勾起用户的好奇心，让用户想知道接下来会发生什么，这样有些看过视频的小伙伴可能会愿意给你留言表达。

4. Set suspense to trigger interaction=interactive questioning. Before publishing, the title content can be written as a question sentence to arouse user speculation, arouse their curiosity, and make them want to know what will happen next. This way, some video viewers may be willing to leave you a message to express themselves.

四、如何利用标题“关键词”增加视频流量？

4、 How to use the title "keywords" to increase video traffic?

把标题的内容确定好了，接下来小编改介绍如何去给标题插入关键词让咱的作品获得跟多的推荐，首页抖音作品的推荐机制是：人工审核+机器审核。

After determining the content of the title, the next minor editorial will introduce how to insert keywords into the title so that our works can get more recommendations. The recommendation mechanism of Tiktok works on the home page is: manual review+machine review.

我们文案的标题第一是要先给机器看，其次才是人工去审核的。所以关键词标签的命中越高，获得的流量推荐也会越多。在起标题时，需要根据自己作品的定位领域，去添加一些行业关键词。比如定位于“美妆”的抖音账号，可以多在标题里植入“美甲、定妆、口红”等一些行业的专属词汇。建议大家有去搜一些在自己定位领域的专属词汇。如“汽车、改装、贴膜”就是＂汽车”领域的专属名词。

The title of our copy should first be presented to the machine for review, followed by manual review. So the higher the hit of keyword tags, the more traffic recommendations will be obtained. When starting a title, it is necessary to add some industry keywords based on the positioning field of your work. For example, the Tiktok account, which is targeted at "beauty", can insert more exclusive words of some industries such as "nail care, makeup setting, lipstick" in the title. I suggest everyone search for some exclusive vocabulary in their own field of positioning. "Automobile, modification, and film application" are exclusive terms in the field of "automobiles".