坚持发布内容
Persist in publishing high-quality content
运营抖音账号,保持持续的更新是非常必要的,不要突然断更。只有保持内容足够连贯、,持续为粉丝提供价值,他们才愿意持续关注你的抖音号。
It is very necessary to operate Tiktok account and keep it updated continuously. Don't suddenly break it. Only when the content is consistent and professional enough to continue to provide value to fans will they be willing to continue to pay attention to your Tiktok number.
在抖音的内容输出上,通常有这3种方式:原创、搬运、模仿。
In the content output of Tiktok, there are usually three ways: original, moving and imitation.
原创做大部分人来说成本太高,搬运很容易被系统判定是重复,而模仿是性价比高的一种方式。通常模仿是好作品的一些创意,我们就可以省下大量策划创意内容、准备特定脚本的时间,内容也更加、可持续。
For most people, the cost of creating original content is too high, and it is easy for the system to judge it as repetitive when moving, while imitation is a cost-effective way. Usually, imitation is a creative aspect of good work, which saves us a lot of time in planning creative content and preparing specific scripts, making the content more efficient and sustainable.
多与粉丝互动,保持账号活跃度
Interact more with fans and maintain account activity
内容发布后,如有用户评论和反馈,我们尽量每条都回复。从一方面来说由于你的回复,用户会再次打开你的抖音视频,增加播放量,从另一方面来说,平台会认为你是一个用心的运营者,也会增加账号权重与量。
After the content is published, if there are user comments and feedback, we will try our best to reply to each one. On the one hand, because of your reply, users will open your Tiktok video again to increase the playback volume. On the other hand, the platform will think that you are a dedicated operator, and will also increase the account weight and recommendation volume.
做好外部助推工作
Do a good job in external promotion work
前期在抖音除了系统,初期的助推也是十分重要的。在发布作品后,可以讲视频链接发布到粉丝群里,发布作品后,可以将视频链接发布到粉丝群里,发红包鼓励社群好友时间给视频点赞并转发到朋友圈助推。
In addition to the system recommendation, the initial boost is also very important in Tiktok. After publishing the work, you can post the video link to your fan group. After publishing the work, you can post the video link to your fan group and send red envelopes to encourage community friends to like the video and share it in their social circle for promotion.
善于蹭相关热点
Skilled at catching up with relevant hot topics
简单粗暴的做法,就是在自己的内容标题处添加相应的#热点话题,切记选择话题的时候,要注意与内容的相关性。
A simple and crude approach is to add a corresponding # hot topic in the title of your content, and remember to pay attention to the relevance of the topic when choosing it.
明确的定位、良好的号码权重、持续内容的输出,你的抖音号就能越来越值钱,变现也是顺其自然的事情。
With clear positioning, good number weight, and continuous output of high-quality content, your Tiktok number will become more and more valuable, and its realization is a natural thing.
把握视频发布时间
Grasp the timing of video release
其实关于抖音的佳发布时间,现在还没有准确的说法,可以根据你视频以往发布时间点赞量多的时候去发布,也可以根据大多数人的做作息时间,比如一般中午12点吃饭,下午6点下班时间,晚上21点半睡前时间来刷手机…这些时间段都是用户集中刷抖音的几个重要时间段。
In fact, there is no accurate statement about the good release time of Tiktok. You can release your videos according to the past release time when you have more likes, or according to the rest time of most people, such as lunch at 12 noon, off work at 6 p.m., and mobile phone brushing at 21:30 at night. These are important periods for users to focus on Tiktok.
限流了怎么解决
How to solve the problem of flow restriction
(1)是否发布了违规内容?
(1) Have you posted any illegal content?
发完视频后系统通知了你的违规行为!这个很简单,怎么说就怎么做,删除违规视频就好,然后今天可以别发视频了,再刷养养号,实在急不可耐,那也要晚些时间发。
After posting the video, the system notified you of your violation! This is very simple, you can do whatever you say. Just delete the illegal video, and then you can stop posting the video today and spend another day browsing the maintenance account. It's really urgent, so you need to post it later.
(2)被别人恶意举报了?
(2) Was someone maliciously reporting it?
被别人恶意举报,可以申诉,准备好你剪辑视频时的材料,设置里面反馈与帮助,右上角点我的反馈,或者抖音上线了一些新的违规关键词,你正好触碰到了可以删除原视频,适当修改内容,发布时再更改标签,抖音并不会提示你哪些词语内容是违规的。
If you are reported maliciously by others, you can appeal, prepare your materials when editing the video, set the feedback and help inside, click My Feedback in the upper right corner, or Tiktok has launched some new illegal keywords, you just touch the original video, modify the content appropriately, and change the label when publishing, Tiktok will not prompt you which words and content are illegal.
(3)没有系统违规提示?但播放量为个位数?
(3) No system violation prompt? But is the playback volume in single digits?
大概率是作品质量太低了,或者跟别人的雷同了,多发生在剪辑影视作品上,或者就放张配段音乐,但也要保持每天发作品,持续一周看看,每天发一个作品就好,并不耽误多少时间。
It is highly likely that the quality of the work is too low, or it is similar to others, often occurring in the editing of film and television works, or just playing a supporting piece of music, but it is also necessary to keep posting works every day, continue to watch for a week, and just post one work every day without wasting much time.