首先，要了解抖音的推荐机制。抖音为每个短视频都提供了一个流量池，作品在流量池中的表现取决于点赞量、评论数、转发量和完播率。当这四个数据达到系统标准时，系统将给到更大的流量池以获得更多的播放。

First, we need to understand the recommendation mechanism of Tiktok. Tiktok provides a flow pool for each short video. The performance of works in the flow pool depends on the number of likes, comments, forwarding volume and completion rate. When these four data meet the system standards, the system will allocate a larger traffic pool to obtain more playback.

完播率很重要哦！就是视频在给推荐的用户中，看完的人有多少，占多大比率。所以视频开头一定要吸引人，让大家有看下去的欲望。比如可以设置一些悬念或者有趣的开头。

The completion rate is very important! It refers to the number and proportion of people who have watched the video among the recommended users. So the beginning of the video must be attractive and make everyone have the desire to continue watching. For example, you can set some suspense or interesting beginnings.

点赞率也不能忽视。视频在给推荐的用户中，点赞的人有多少，占多大比率。可以在视频中设置一些互动环节，引导大家点赞。

The like rate cannot be ignored either. How many people like the video among the recommended users and what percentage do they have. You can set up some interactive segments in the video to guide everyone to like.

互动率也很关键。评论的人有多少，占多大比率。制造一些话题，让用户自动去评论区讨论，增加互动性。

Interaction rate is also crucial. How many people are commenting and what percentage do they make up. Create some topics for users to automatically discuss in the comment section, increasing interactivity.

转发率越高，抖音算法推荐越高。好的作品客户会想去转发分享，所以要让视频有价值，值得大家转发。

The higher the forwarding rate, the higher the Tiktok algorithm recommendation. Good works will be shared by customers, so it is important to make the video valuable and worth reposting.

复播率代表着用户对视频的肯定。抖音推荐机制也会相应的增加推荐。说明视频内容要有深度，让人看了还想看。

The replay rate represents users' affirmation of the video. The Tiktok recommendation mechanism will also increase recommendations accordingly. The video content should have depth and make people want to watch it even after watching it.

新账号可以用抖加来校正赛道、校正人群。上传视频后，不要等自然流量开始跑，就直接投抖加相似达人，用相似达人的粉丝标签强行校正你的作品标签和赛道标签。

New accounts can use Doujia to calibrate tracks and target audiences. After uploading the video, don't wait for natural traffic to start running. Just add similar influencers to Douyin and use their fan tags to forcefully correct your work tags and track tags.

发布作品也有讲究哦！时间段非常好选择高峰时间，上午 8 - 9 点，中午 11 点 - 12 点，晚上 8 - 10 点，尤其以晚上 8 - 10 点非常好。抖音文案和封面设置要与视频内容和账号调性有关，作品主要比例以 16:9 的竖屏为主，别发横屏，添加匹配的标签，加强粉丝互动，充分利用评论区。

There are also rules to follow when publishing works! It is best to choose peak hours, 8-9 am, 11-12 pm, 8-10 pm, especially 8-10 pm. The settings of Tiktok copy and cover should be related to the video content and account tonality. The main proportion of works is 16:9 vertical screen. Don't be horizontal, add matching tags, strengthen fan interaction, and make full use of the comment area.