1、流量不再

1. Traffic is no longer omnipotent

随着直播带货和短视频各赛道越来越拥挤，大众消费心智逐渐趋于理性，流量的获取成本也越来越高，对于商家来说，提前布局新的产销模型，可以尽早应对流量下滑的大趋势。

With live streaming sales and short video becoming increasingly crowded, the public's consumption mentality is gradually becoming rational, and the cost of obtaining traffic is also increasing. For businesses, laying out new production and sales models in advance can help them cope with the trend of declining traffic as soon as possible.

2、让产品回归品质

2. Let the product return to quality

2024的食品话题达到一个的高度，近年来更是因为各类直播带货的品控良莠不齐，很多大主播也难逃产品质量问题的困扰，的良心产品，本该是产品标配，但在这个时代已经成了企业的重要宣传利益点。

The topic of food safety in 2024 has reached an unprecedented height, especially in recent years due to the uneven quality control of various live streaming sales. Many big anchors are also troubled by product quality issues. High quality and conscientious products should be standard for products, but in this era, they have become an important promotional interest point for enterprises.

3、场景营销向情绪营销迈进

3. Moving from scene marketing to emotional marketing

在进阶的营销中，当代人的情感陪伴缺失注定需要更多情绪价值的提供，从产品的宣传到产品设计本身，都需要更多的情绪交互，谁能把控住受众情绪痛点，谁就能侵占受众心智

In advanced marketing, the lack of emotional companionship among contemporary people inevitably requires the provision of more emotional value. From product promotion to product design itself, more emotional interaction is needed. Whoever can control the emotional pain points of the audience can occupy their minds

4、好内容仍然是稀缺品

4. Good content is still a scarce commodity

直播带货的流量爆火让近些年的品牌营销呈现短平快的趋势，缺乏内容质量和深度，在2025年，依靠精准的创意呈现和有深度的内容输出，可以吸引更多垂直流量，以达成品牌私域积累。

The explosive popularity of live streaming sales has led to a trend of short and fast brand marketing in recent years, lacking content quality and depth. In 2025, relying on precise creative presentation and deep content output can attract more vertical traffic to achieve brand private domain accumulation.

5、消费链路更加紧凑

5. The consumption chain is more compact

在下阶段的营销中，缩紧种草与拔草之间的链路，是品牌营销的关键。

In the next stage of marketing, tightening the link between planting and pulling grass is the key to brand marketing.

品牌应通过更加灵活的贴片广告或tip，让消费者在种草之后，有持续的拔草暗示和消费通路，在消费冲动消退之前，达成拔草转化。

Brands should use more flexible patch advertisements or tips to provide consumers with continuous hints and consumption channels after planting grass, and achieve grass conversion before the consumption impulse subsides.

6、白牌的低端消费契机

6. White Label's low-end consumption opportunity

在国内存在大量有产能但无销路的工厂，尤其是传统的OEM，品牌方需求缩减，这就给白牌营销极大的机会，白牌将为市场提供大量高性价比的低端消费品，所以有能力打造白牌的运营机构将成为2025的营销赢家。

There are a large number of factories with production capacity but no sales channels in China, especially traditional OEMs, which have reduced demand from brand owners. This provides great opportunities for white label marketing. White label will provide the market with a large number of cost-effective low-end consumer goods. Therefore, operating institutions capable of building white label will become marketing winners in 2025.

7、AI效率将有质的飞升

7. AI efficiency will soar qualitatively

无论是内容创意输出还是渠道投放的数据管控，AI都将会批量取代传统人工决策，届时营销传播的效率提升，AI将对传统广告业造成很大程度的颠覆和打击，作为广告从业者，需要不断提升自己的技能水准，以确保自己的不可替代性，同时要善于利用AI去工作，让AI变成辅助营销的工具。

Whether it's content and creative output or data control for channel placement, AI will replace traditional manual decision-making in bulk. As the efficiency of marketing communication improves, AI will cause significant disruption and impact on the traditional advertising industry. As an advertising practitioner, we need to constantly improve our skills to ensure our irreplaceability. At the same time, we need to be good at using AI to work and turn it into an auxiliary marketing tool.

8、品牌重要性提升

8. Brand Importance Enhancement

综合整体营销趋势来看，短平快的流量和IP打造已经无法提供更长远的红利支撑，营销将回归到本质，通过策略带动底层落地，让品牌重归消费心智，品牌力的提升将进一步左右消费抉择。

From the perspective of overall marketing trends, short-term and fast traffic and IP development are no longer able to provide long-term dividend support. Marketing will return to its essence, driving the implementation of top-level strategies at the bottom level, and allowing brands to return to consumer mentality. The improvement of brand power will further influence consumer choices.