抖店如何玩转商品卡？怎么利用商品卡把一家抖店玩转起来？小编给大家整理了抖店商品卡玩法，建议收藏哦。

How to play with product cards on Douyin store? How to use product cards to turn a Douyin store around? The editor has compiled the gameplay of Douyin store product cards for everyone. It is recommended to bookmark them.

一、什么是商品卡

1、 What is a product card

商品卡指的是货架场景里推广商品的卡片，是有别于短视频、直播带流量成交的载体，常出现在抖音商城、橱窗、搜索、商品榜单、店铺主页等多渠道。

The commodity card refers to the card used to promote commodities in the shelf scene. It is a carrier different from short videos and live streaming transactions. It often appears in Tiktok Mall, shop windows, searches, commodity lists, store home pages and other channels.

二、商品卡流量入口

2、 Product card traffic entrance

抖音小店商品卡流量入口包含以下7个，但是商品卡流量来源主要还是由搜索+商城两部分组成。

The commodity card traffic entrance of Tiktok store includes the following 7, but the commodity card traffic source mainly consists of search+mall recommendation.

三、优化主图

3、 Optimize the main image

既然是做商城流量，做商品卡流量，主图视觉直接影响点击率。主图可以直接参考某猫、某淘商销量高的主图，尤其是打了“广告标识的主图，因为这个主图都是商家经过很多数据测试出来的点击率高的主图，我们直接搬运就可以了。

Since we are doing mall traffic and product card traffic, the visual impact of the main image directly affects the click through rate. The main image can directly refer to the high sales main images of a certain cat or Taobao merchant, especially the main image with the "advertising logo", because this main image is a high click through rate main image that the merchant has tested through a lot of data. We can simply move it.

但是需要注意的是，抖音小店和其他电商平台的规则完全不一样抖音主图尽量简单明了，不要堆砌太多“牛皮癣”，否则会影响推流。

However, it should be noted that the rules of Tiktok stores are completely different from those of other e-commerce platforms. The main map of Tiktok should be as simple and clear as possible. Don't pile up too many "psoriasis", or it will affect streaming.

四、优化商品标题

4、 Optimize product titles

前面也说了，商品卡流量主打搜索，既然是搜索，那商品标题关重要，因为标题关键词是直接影响搜索排名的关键。

As mentioned earlier, product card traffic focuses on search. Since it is search, product titles are crucial because title keywords directly affect search rankings.

你的商品标题里面少要包含以下四类产品关键词:飙升词、蓝海词、长尾词、大词(核心关键词、主词)

Your product title should include at least four types of product keywords: soaring keywords, blue ocean keywords, long tail keywords, and big keywords (core keywords, main keywords)

飙升词就是在近期这个词搜索量上升的比较厉害。可以直接在抖音小店后台电商罗盘点击“搜索”“行业搜索词”，选择好类目之后查看“飙升榜”，这里出现的关键词都可以用在我们的标题里面蓝海词就是搜索的人比较多，对应的产品比较少。

Soaring keywords refer to the recent significant increase in their search volume. You can directly click "Search" and "Industry Search Words" in the background e-commerce compass of the Tiktok store, select the category and view the "Soaring List". The keywords here can be used in our title. The blue ocean words are that there are more people searching, but fewer corresponding products.

长尾词就是加上你的使用场景，风格和人群。

Long tail keywords refer to adding your usage scenario, style, and audience.

大词就是流量的关键词，可以看看上面这个“行业搜索词”的"热搜榜”。把这几种词汇排列组合语句通顺，作为你产品的标题，就能让更多的用户搜索到你的产品。

Big words are the most popular keywords in terms of traffic. You can take a look at the "hot search list" of the "industry search keywords" above. By arranging and combining these words in a smooth sentence, as the title of your product, more users can search for your product.

五、商品动销入池

5、 Product sales entering the pool

天，产品上架24小时内，分享给朋友下单，尽量让商品标签匹配人群标签，就是这个商品是TA需要的，比如让朋友去下单母婴产品;建议2~4单左右。

On the first day, within 24 hours of the product being listed, share it with friends to place an order, and try to match the product label with the target audience label, so that the product is what they need. For example, ask friends to place an order for maternal and child products; Suggest around 2-4 orders.

第二天，去抖音商城搜索产品全标题或者半标题，找到商品之后下单，建议1~2单即可，同时继续做分享单。

The next day, go to the Tiktok Mall to search for the full title or half title of the product. After finding the product, place an order. Suggest 1 to 2 orders, and continue to make sharing orders.

第三天，让前两天拍过订单的再来一次复购，做二次复购，让她们通过订单入口再次进入店铺。

On the third day, ask those who have placed orders the previous two days to make a second purchase and re-enter the store through the order portal.

第四天，开始搜长尾词找到商品，然后分享下单，继续做递增。

On the the fourth day, start searching for long tail words to find goods, then share and place orders, and continue to increase.