短视频以其直观、生动的形式，正逐渐成为企业营销的新宠。那么，企业在进行短视频运营时，应该拍摄哪些内容呢今天，就为大家详细解析并提供一些具体的指导。

Short videos, with their intuitive and vivid forms, are gradually becoming the new favorite of enterprise marketing. So, what content should companies shoot when conducting short video operations? Today, we will provide a detailed analysis and some specific guidance for everyone.

一、产品特色与亮点展示

1、 Product Features and Highlights Display

1自述形式：

1. Self description form:

拍摄产品细节特写，配合旁白或字幕，突出产品的材质、工艺、功能等独特之处。

Take close-up shots of product details, accompanied by narration or subtitles, to highlight the unique features of the product such as material, craftsmanship, and functionality.

2采访/对谈：

2 Interviews/Conversations:

邀请行业或知名用户，围绕产品展开深入的讨论和交流。

Invite industry experts or well-known users to engage in in-depth discussions and exchanges around the product.

二、生产过程展示

2、 Production process display

1展示型短视频：

1 Display type short video:

带领观众走进生产线，记录产品从原材料到成品的每一个环节。可以拍摄的生产设备、严谨的生产流程以及严格的质检过程，让用户感受到企业对产品质量的严格把控。

Lead the audience into the production line and record every step of the product from raw materials to finished products. We can capture advanced production equipment, rigorous production processes, and strict quality inspection procedures, allowing users to feel the company's strict control over product quality.

三、有价值的内容分享

3、 Valuable content sharing

1真实态度分享：

1. True attitude sharing:

分享企业的创业故事、发展历程以及企业文化等，展现企业的真实面貌和价值观。

Share the entrepreneurial story, development process, and corporate culture of the enterprise, showcasing its true face and values.

2干货技巧分享：

2 Practical Tips Sharing:

结合产品特点，分享实用的使用技巧、行业知识或生活小窍门。

Share practical usage tips, industry knowledge, or life tips based on product characteristics.

3趣味性内容：

3 Interesting Content:

制作一些轻松有趣的短视频，如搞笑段子、趣味挑战等，增加用户的观看乐趣和粘性。

Create some easy and fun short videos, such as funny jokes, fun challenges, etc., to increase users' viewing pleasure and stickiness.

四、情感共鸣内容

4、 Emotional resonance content

1情感营销：

1. Emotional marketing:

通过讲述温馨感人的故事，展现产品与用户之间的情感连接。

By telling heartwarming and touching stories, we showcase the emotional connection between the product and its users.

五、创始人/团队分享

5、 Founder/Team Sharing

1创始人故事：

Founder's Story:

分享创始人创业经历、行业见解以及对未来的展望。展现创始人的个人魅力和领导力，提升用户对品牌的认同感和信任度。(想做企业创世人IP或者是大公司可以做，其他建议少做)

Share the founder's entrepreneurial experience, industry insights, and future prospects. Showcase the personal charm and leadership of the founder, and enhance users' sense of identification and trust in the brand. (If you want to become a corporate creator IP or a large company, you can do it. Other suggestions are to do less.)

2团队风采：

2 Team Style:

展示团队成员的工作日常、团队协作以及团队文化等。(内容要有趣)

Showcase the daily work, team collaboration, and team culture of team members. (The content should be interesting)

六、市场趋势与行业动态

6、 Market Trends and Industry Dynamics

1行业分析：结合行业报告和数据分析，分享市场的蕞新动态和发展趋势。这可以帮助用户了解行业的整体状况，增强对品牌的信心。

Industry analysis: Combining industry reports and data analysis, share the latest market trends and developments. This can help users understand the overall situation of the industry and enhance their confidence in the brand.

企业短视频运营策略小提示

Enterprise Short Video Operation Strategy Tips

1、准确定位：

1. Accurate positioning:

深入了解目标用户的需求和喜好，制作符合他们口味的短视频内容。

Deeply understand the needs and preferences of target users, and create short video content that suits their tastes.

2、善用热点话题：

2. Make good use of hot topics:

结合时事热点、节日活动等，利用一些有趣、有争议的话题，引发用户的注意和讨论。

Combining current events, holiday activities, etc., using some interesting and controversial topics to attract users' attention and discussion.

3、持续优化：

3. Continuous optimization:

根据用户的反馈和数据分析结果，不断调整和优化短视频的内容和形式。

Continuously adjust and optimize the content and format of short videos based on user feedback and data analysis results.