平台分析:短视频社交电商，短视频社交传播和电商直播以及电商小店的商闭环。用户可以在抖音平台同时获取娱乐、社交互动及直播购物的多重体验以短视频主要传播内容，直播热度持续升高，现也推出图文形式满足多重表达需求。

Platform analysis: Short video social e-commerce, short video social dissemination and e-commerce live streaming, as well as the closed loop of e-commerce stores. Users can obtain multiple experiences of entertainment, social interaction and live shopping at the same time on the Tiktok platform. The main content of short videos is broadcast. The popularity of live broadcasting continues to rise. Now, the image and text form is also launched to meet the multiple expression needs.

用户分析:偏年轻化，35岁以下占据80%，男女占比相对均衡。

User analysis: tend to be younger, with 80% under the age of 35, and a relatively balanced gender ratio.

内容分析:颜值类、情感类、美食类、旅行类、搞笑类、生活类、音乐类、影视类等。

Content analysis: Aesthetics, Emotions, Cuisine, Travel, Comedy, Lifestyle, Music, Film and Television, etc.

流量机制:内容为王的热门机制。上传一机器审核一发布一人工审核:与平台重复度过高视频:低流量。未重复视频:标签算法+个性化标签法:根据标签匹配给少部分用户，反馈差停止，反馈好，继续。个性化:将你的内容推送给初始流量池，实时收集和分析视频的完播率点赞量、转发量、评论量的数据，分析判断内容是否被用户喜欢。然后进行第2轮。想要视频火起来必须珍惜初始流量池，就要提高完播、点赞、评论、关注等数据。

Traffic mechanism: a popular recommendation mechanism where content is king. Upload one machine review, publish one manual review: videos with high similarity to the platform: low traffic recommendations. Unreplicated video: tagging algorithm+personalized recommendation tagging method: matches tags to a small number of users, stops recommending based on poor feedback, continues recommending based on good feedback. Personalized recommendation: Push your content to the initial traffic pool, collect and analyze real-time data on video completion rate, likes, shares, and comments, and analyze whether the content is liked by users. Then proceed to the second round of recommendations. To make a video popular, one must cherish the initial traffic pool and increase data such as views, likes, comments, and followers.

时长:不同的类目，时长都不一样。可以根据巨量算数分析，比如:运动类目15秒左右，其次15-30秒。

Optimal duration: Different categories have different durations. According to massive arithmetic analysis, for example, the best time for sports category is around 15 seconds, followed by 15-30 seconds.