在这个人人都刷短视频、拍短视频的时代，让自家短视频表现突出，成为爆款，已经是越来越多商家的运营目标。

　　In this era where everyone is browsing and filming short videos, making their own short videos stand out and become popular has become the operational goal of more and more businesses.

　　视频拍了没人看？观众定位不准确？视频流量低转化？

　　Did anyone watch the video? Inaccurate audience positioning? Low conversion rate of video traffic?

　　快来一起学习下直播间引流短视频基础逻辑，学习爆款短视频制作图鉴！

　　Come and learn the basic logic of live streaming room drainage short videos together, and learn the popular short video production guide!

　　01准确定位账号

　　01 Accurately locate the account

　　账号定位是商家短视频、直播等运营活动的基础，一个好的账号定位可以帮助商家实现内容-粉丝粘性-商业化效果-引流增长链路。设计抖音账号定位的方式有很多，这里为大家核心介绍“提炼-包装-视频塑造”三步定位法。

　　Account positioning is the foundation of a merchant's short video, live streaming, and other operational activities. A good account positioning can help merchants achieve a content fan stickiness commercialization effect traffic growth chain. There are many ways to design Tiktok account positioning. Here we focus on the three-step positioning method of "refining - packaging - video shaping".

　　1、自身价值提炼

　　1. Extracting one's own value

　　首先要充分了解自己：我是谁？我的用户是谁？我有什么？我能给粉丝带来什么价值？

　　Firstly, it is important to fully understand oneself: Who am I? Who are my users? What do I have? What value can I bring to fans?

　　在提炼自身价值时，可以将自己的产品、账号自身属性、主播风格属性，与用户需求、用户群体画像、用户审美喜好进行匹配，寻找到非常大的交集。

　　When extracting one's own value, one can match their products, account attributes, and anchor style attributes with user needs, user group profiles, and user aesthetic preferences to find the maximum intersection.

　　2、账号定位包装

　　2. Account positioning packaging

　　自身价值是账号内核，用来打动用户，定位包装则是账号外显，用来吸引用户。账号定位包装包括账号装修和人物装修两个维度，其中人物装修有较强的个人风格，因号而异；账号装修有头像、昵称、封面、简介四个包装维度。

　　The intrinsic value is the core of the account, used to impress users, while the positioning packaging is the external appearance of the account, used to attract users. Account positioning packaging includes two dimensions: account decoration and character decoration, among which character decoration has a strong personal style that varies depending on the account; Account decoration has four packaging dimensions: avatar, nickname, cover, and introduction.

　　账号头像选择优秀的账号头像一般有以下几个特点：本人真实头像、大头像，一般选取生活照更有亲和力，保持画质清晰。知名品牌则可以直接使用Logo。切记不要以背景做头像，没有亮点；不用动物做头像，显得业余、不专业；尽量不用背景大于人物的人像，容易失去焦点。

　　The selection of excellent account avatars generally has the following characteristics: real avatar, large avatar. Generally, choosing life photos is more approachable and maintains clear image quality. Well known brands can directly use their logos. Remember not to use the background as your avatar, as there are no highlights; Not using animals as avatars makes one appear amateur and unprofessional; Try not to use portraits with backgrounds larger than the characters, as they can easily lose focus.

　　账号昵称命名在给账号命名时，需注意设置的昵称需好理解、好记忆、好传播。此外，定位清晰也很重要。可以参考“万能公式”，如“XX（性格）的XX（花名）”-“香香软软的小泡芙”等。

　　When naming an account, it is important to note that the nickname should be easy to understand, remember, and spread. In addition, clear positioning is also important. You can refer to the "universal formula", such as "XX (personality) of XX (flower name)" - "fragrant and soft little puffs", etc.

　　昵称命名参考

　　Nickname Naming Reference

　　账号封面选择设置抖音账号封面时，可以根据账号性质、活动需求等，选择展示产品型、展示人设型、功能展示型、引导行动型、信任背书型、活动通知型封面。例如，某女装店铺在固定时间进行清仓直播活动，直接将封面设置成活动信息，引流粉丝观看。

　　When selecting to set the Tiktok account cover, you can select the display product type, display person type, function display type, guide action type, trust endorsement type, and activity notification type covers according to the account nature, activity needs, etc. For example, a women's clothing store conducts a clearance live broadcast activity at a fixed time, directly setting the cover as activity information to attract fans to watch.

　　封面设置示意

　　Cover setting diagram

　　个人简介编辑好的个人简介可以帮助粉丝快速了解账号信息，起到增粉的作用。账号简介一般包括：我是谁，经营什么产品，为什么值得用户相信，直播时间四个维度信息。

　　A well edited personal profile can help fans quickly understand account information and increase their followers. The account profile generally includes four dimensions of information: who I am, what products I operate, why users trust me, and live streaming time.

　　个人简介示意

　　Personal profile illustration

　　3、多维度视频塑造定位

　　3. Multi dimensional video shaping and positioning

　　商家可以使用特定方向视频塑造账号定位，常见方向一般有新品上市、宠粉活动、回复质疑、跟拍热点等12个。

　　Merchants can use videos in specific directions to shape account positioning. Common directions generally include new product launches, pet fan activities, responding to questions, and following up on hot topics.

　　本文由 济南短视频运营  友情奉献.更多有关的知识请点击 https://www.chinanovo.net/   真诚的态度.为您提供为多维度的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click https://www.chinanovo.net/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.