了解抖音短视频选题类型

　　Understand the types of Tiktok short video topics

　　短视频内容有很多分类方式，今天我们将短视频分为商品价值型、人设增强型、直播预热型三类进行介绍。

　　There are many ways to classify short video content, and today we will introduce them into three categories: product value type, character enhancement type, and live streaming preheating type.

　　1、商品价值型短视频

　　1. Product Value Short Video

　　使用更新颖的展示手法

　　Use more innovative display techniques

　　短视频用对比体现戏剧冲突感，用夸张、卡点音乐等方式吸引观众的注意，从而突出产品特点。

　　Short videos use contrast to convey a sense of dramatic conflict, and use exaggeration, clickbait music, and other methods to attract the audience's attention, thereby highlighting the product's features.

　　通过励志人物故事植入产品

　　Implant products through inspirational character stories

　　先拍出个性再展示商品

　　First, capture your personality before showcasing the product

　　短视频还为用户传递商家人设、价值观，当商家的内容吸引到有相似经历或有相同感受的观众人群时，这部分群体会更容易增加对商家的信任度，从而产生购买行为。

　　Short videos also convey the merchant's image and values to users. When the merchant's content attracts audiences with similar experiences or feelings, this group is more likely to increase their trust in the merchant, leading to purchasing behavior.

　　通过励志人物故事植入产品

　　Implant products through inspirational character stories

　　产品教学讲解

　　Product Teaching Explanation

　　用于解决某类人或某种场景的穿搭等需求，比如满足微胖人群的显瘦需求等。在策划脚本时需注意：开篇点题、给出解决方案、重复语言验证打消疑虑。

　　Used to address the dressing and other needs of certain individuals or scenarios, such as meeting the slimming needs of slightly overweight individuals. When planning a script, it is important to pay attention to the opening question, providing a solution, and repeating language validation to dispel doubts.

　　直播专场预告视频

　　Live broadcast preview video

　　2、人设增强型短视频

　　2. Character enhancement short video

　　因为人设增强类视频不是以带货为目的，所以和产品视频有明显区分。有三个特点：

　　Because character enhancement videos are not aimed at promoting products, they are clearly distinguished from product videos. There are three characteristics:

　　突出人物的故事性

　　Highlight the storylines of prominent characters

　　不卖货，但侧面体现商家的经营理念

　　Not selling goods, but indirectly reflecting the business philosophy of the merchant

　　和粉丝建立共鸣

　　Establish resonance with fans

　　老板故事视频

　　Boss Story Video

　　3、预热类短视频

　　3. Preheating short videos

　　直播前前预热通报型内容（直播前发布）

　　Preheat notification content before live streaming (released before live streaming)

　　直播中花絮现场型短视频（直播中发布）

　　Live stream behind the scenes short video (released during the live stream)

　　直播后剪出直播加速精华版，直播8小时可以剪辑3~8个视频进行二次传播。

　　After the live broadcast, cut out the live broadcast acceleration essence version. After 8 hours of live broadcast, you can edit 3~8 videos for secondary transmission.

　　本文由  济南短视频运营  友情奉献.更多有关的知识请点击 https://www.chinanovo.net/   真诚的态度.为您提供为多维度的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click https://www.chinanovo.net/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.