做本地生活服务的商家，客户都在同城本地和店铺周围的商家门店，怎么发视频推广才能更多的给同城人群呢？如何让附近的潜在用户看到你？几个又简单的小方法

How can businesses that provide local lifestyle services, with customers located in the same city and around their stores, promote their products through videos in order to reach more local audiences? How to make potential users nearby see you? A few free and simple methods

抖音的设置中找到隐私设置，打开同城展示

Find the privacy settings in the settings of Tiktok, and open the local display

发布的时候文案添加三个话题：所在城市、所在城市+行业、所在城市+你的店名

When publishing, add three topics to the copy: city, city+industry, and city+your store name

选择位置定位，选择我们的店铺定位

Select location positioning, choose our store positioning

在视频的标题、字幕、文案中多次出现我们所在城市名

The name of our city appears multiple times in the title, subtitles, and copy of the video

但其实抖音普通发布视频并没有一个准确的开关可以直接打开同城流量，那为什么说上面这几个办法可以呢？

But in fact, there is no accurate switch for Tiktok to directly turn on the traffic in the same city. Why are these methods available?

因为抖音平台负责流量分配的是算法，算法通过分析判断，觉得你的视频适合分配给同城，他就会给你同城流量，所以上面聊到的办法都是我们通过各种方式主动告诉算法我们的视频更想要在同城范围内投放。

Because the Tiktok platform is responsible for traffic distribution through the algorithm. The algorithm, through analysis and judgment, thinks that your video is suitable for distribution to the same city, and he will give you traffic in the same city. So the methods we talked about above are that we actively tell the algorithm through various ways that our video wants to be released in the same city.

你想想，刷同城时候是不是文案里直接出现所在城市的视频更多些，甚我们正常刷着视频也很容易刷到同城的，都是算法的推算结果。

Think about it, when browsing within the same city, there are more videos directly showing the city in the copy, and even if we browse videos normally, it is easy to see within the same city, all of which are calculated by algorithms.

可以说，只要做到前四点，都不用投抖加，我们的视频发出来大部分流量就是同城的了。

It can be said that as long as we achieve the top four points, there is no need to post on Douyin. Most of the traffic from our videos is from the same city.

但是如果上面四条都做到了，但是还想要更多的本地客户的话，就可以考虑一下做广告投放了，可以参考我之前的笔记选择一个适合你的投放方式

But if you have achieved all four of the above but still want more local customers, you can consider doing advertising placement. You can refer to my previous notes to choose the most suitable placement method for you

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