抖音原生信息流-产品介绍

Tiktok native information flow - product introduction

品牌可推广5-60s短视频，在抖音推荐流中以原生广告样式进行传播展示，无缝融入抖音推荐流中，帮助广告主在抖音实现营销推广的目的。

The brand can promote 5-60s short videos, spread and display them in the Tiktok recommendation stream in a native advertising style, and seamlessly integrate into the Tiktok recommendation stream to help advertisers achieve the purpose of marketing and promotion in Tiktok.

1. 产品卖点

1. Product selling points

霸屏展现，无干扰：以全屏形式展现在抖音推荐流内，广告内容传递无干扰，带来移动端竖屏全新视觉体验。

Overwhelming display, no interference: it is displayed in the Tiktok recommendation stream in full screen form, without interference in the transmission of advertising content, bringing a new visual experience of mobile terminal vertical screen.

账号关联，强聚粉：原生信息流与品牌抖音账号打通，支持品牌做粉丝持续累积，突破品牌营销发展瓶颈。

Account association, strong gathering of fans: the original information flow is connected with the brand Tiktok account, supporting the brand to continue to accumulate fans, and breaking the bottleneck of brand marketing development.

支持分享，促传播：用户可将广告内容分享与抖音站内好友或其他社交平台，已与当前热门社交软件打通，助力品牌全平台传播。

Support sharing and promote communication: users can share advertising content with friends or other social platforms in Tiktok, which has been connected with current popular social software to help brand spread across the platform.

2. 效果参考

2. Effect reference

点击率均值：0.15%-0.4%（点击率=点击量/展现量）

Average click through rate: 0.15% -0.4% (click through rate=clicks/impressions)

互动率均值：3%+（互动率=有过广告互动行为的 UV/广告曝光 UV）

Average interaction rate: 3%+(interaction rate=UV of advertising interaction behavior/UV of advertising exposure)

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