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抖音广告怎么投放?常用的五种推广方法

来源:www.chinanovo.net   发布时间:2024-06-17 17:30:12  浏览:0

1、巨量引擎抖音信息流广告

1. Massive engine Tiktok information flow advertisement

巨量引擎信息流广告是我们目前在主做的一种广告形式,适合各行业投放推广,不需要太复杂的操作,可以联系抖音代理直接开通,或者联系我们也可以,适合投线索留资,表单电话,私信等等优化目标。

Massive engine information flow advertising is a form of advertising that we are currently focusing on. It is suitable for various industries to launch and promote. It does not need too complex operations. You can contact the official agent of Tiktok to directly launch it, or contact us. It is suitable for optimizing the goals of investment lead retention, form phone calls, private letters, etc.

注:需要有营业执照和相关行业资质。

Note: A business license and relevant industry qualifications are required.

2、巨量引擎抖音搜索广告

2. Massive engine Tiktok search ads

抖音搜索广告也是抖音信息流广告里面的一种,只需要开通巨量引擎账户,就可以直接在后台搭建搜索竞价广告,设置好我们的行业关键词即可。

Tiktok search advertising is also one of Tiktok information flow advertising. Just open a huge number of engine accounts, you can directly set up search auction advertising in the background, and set our industry keywords.

注:适合大部分行业,客资相对比较精准,量较小。

Note: Suitable for most industries, with relatively accurate customer information and small volume.

3、抖音SEO排名推广

3. Tiktok SEO ranking promotion

抖音SEO排名推广跟抖音搜索广告投放是有所区别的,抖音搜索广告可以直接从巨量引擎后台花钱投放的,有固定的位置,而抖音SEO搜索排名推广是客户自己发布作品后被搜索引擎收录排名上去的。

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Tiktok SEO ranking promotion is different from Tiktok search advertising. Tiktok search advertising can be directly launched from the background of a large number of engines, and has a fixed location. Tiktok SEO ranking promotion is a product that is included and ranked by search engines after customers publish their own works.

注:需要有一定的技巧,和大搜知识,布局好关键词。

Note: It is necessary to have certain skills and extensive search knowledge, and layout keywords well.

4、DOU+推广

4. DOU+Promotion

抖加相对来说比较简单,只要发布作品后,就可以直接在作品下方投放抖加,适合预算小的客户,但是不能投放营销性质比较强的广告视频。

TikTok is relatively simple, as long as the work is published, TikTok can be directly placed below the work, suitable for customers with small budgets, but cannot place advertising videos with strong marketing characteristics.

注:小预算投放,营销目的不能太强。

Note: Small budget investment should not have too strong marketing objectives.

5、直播间推广

5. Live room promotion

直播间推广这是我们大多数人熟知的常规模式,每个企业都合适去做。不过这种渠道需要企业结合自己的产品特征和客户群体的基点,有效进行内容策划和对账号的长期打磨。适用类型:所有企业,可以挂小黄车也可直接带货。

Live streaming promotion is a common model that most of us are familiar with, and it is suitable for every enterprise to do so. However, this type of channel requires enterprises to combine their own product characteristics and customer base points, effectively plan content, and long-term polish accounts. Applicable type: For all enterprises, they can either hang small yellow cars or directly carry goods.

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