玩儿法一:主账号+细分账号
Method 1: Main account+sub account
如果你的品牌产品可以细分成好几类,就大家可以使用这种方法。
If your brand products can be divided into several categories, we recommend that you use this method.
但是要注意主账号和细分账号之间应当少保持核心内容上的一致,整体的大方向不变,理想的状态是账号之间相互独立又彼此存在联系。
However, it should be noted that the main account and sub accounts should at least maintain consistency in core content, with the overall direction unchanged. Ideally, accounts should be independent of each other and have connections with each other.
玩儿法二:硬推广+软形象
Method 2: Hard Promotion+Soft Image
这种方式也是我个人比较大家在打造企业账号的时候使用。具体解释一下就是:一个账号用来推广产品或者业务相关(比如说课程、干货等等),而另一个账号可以更人性化一些,建立品牌形象,获取观众好感。
I personally recommend using this method when creating a corporate account. Specifically, one account is used to promote products or business-related content (such as courses, dry goods, etc.), while another account can be more user-friendly, establish brand image, and gain audience favor.
其他注意事项:1.确定好整体的方向;2.不要乱开账号,量力而行;3.提前做好各项预算;4.准备好足够的运营人员
Other precautions: 1. Determine the overall direction; 2. Do not open accounts randomly, act within your means; 3. Prepare various budgets in advance; 4. Prepare sufficient operational personnel
以上就是今天和大家分享的内容了,明天和大家聊一下怎么制作短视频的封面,又是满满干货,千万不要错过啊!
That's all for today's sharing. Tomorrow, we will talk about how to make a cover for a short video, which is full of valuable information. Don't miss it!