自然流量核心是内容吸引泛流量停留；

The core of natural traffic is to attract and retain general traffic through content;

付费流量核心是精准流量直接转化。

The core of paid traffic is precise traffic conversion.

自然流量：不需要付费，但需要花时间和精力去优化内容，提高直播间的质量和吸引力。相对不太稳定，受直播内容质量、账号活跃度、平台算法调整等因素影响，并且针对性也相对广泛，难以精准地针对特定目标受众。

Natural traffic: does not require payment, but requires time and effort to optimize content, improve the quality and attractiveness of the live streaming room. Relatively unstable, affected by factors such as live streaming content quality, account activity, and platform algorithm adjustments, and with relatively broad targeting, it is difficult to accurately target specific target audiences.

付费流量：需要投入一定的资金购买流量，需要一定成本。特点是能够在短时间内增大曝光直播间人数，引流到直播间，可以精准定位目标受众，根据直播间的特点和产品属性，筛选出合适的兴趣标签和人群画像。同时，明确投放目标是关键，是提升品牌知名度、增加粉丝数还是促销售转化。投放策略需要综合考虑多方面因素。

Paid traffic: requires a certain amount of investment to purchase traffic, which incurs a certain cost. The feature is that it can increase the number of people exposed in the live broadcast room in a short period of time, attract traffic to the live broadcast room, accurately locate the target audience, and filter suitable interest tags and audience portraits based on the characteristics and product attributes of the live broadcast room. At the same time, clarifying the target of advertising is key, whether to enhance brand awareness, increase fan base, or promote sales conversion. The advertising strategy needs to consider multiple factors comprehensively.

总之，流量需要长期积累和优化，付费流量能在短期内快速获得大量流量，但需要合理的规划和投入。抖音直播间的付费流量和流量可以同时使用，并且通过合理的规划和运营，能优势互补，且这种组合使用的方式，在很多情况下能产生更好的效果。能提升直播间的整体表现和营销效果。

In short, free traffic requires long-term accumulation and optimization, while paid traffic can quickly obtain a large amount of traffic in the short term, but it requires reasonable planning and investment. The paid traffic and free traffic of Tiktok live broadcast room can be used at the same time, and through reasonable planning and operation, they can complement each other. In many cases, this combination of use can produce better results. Can enhance the overall performance and marketing effectiveness of the live broadcast room.

付费如何撬动自然流，不否定这句话，但自然和付费相互协同更为准确。

How payment can leverage natural flow is not denied, but the synergy between nature and payment is more accurate.

付费能带来自然流的前提是账号本身就是自然流量为主，账号定位和直播间的设计本身就是长停留直播间。但是，自然流量为主的账号根本就不会考虑付费带来的流量，这部分流量是不可以直接统计出来具体是多少。在人设上或者在直播效果上下功夫比付费带来的自然流更直观，成本更低。

The premise that payment can bring natural flow is that the account itself is mainly natural flow, and the positioning of the account and the design of the live broadcast room itself are long-term stay live broadcast rooms. However, accounts that mainly rely on natural traffic do not consider the traffic brought by payment, and it is not possible to directly calculate the specific amount of this traffic. Putting effort into character design or live streaming effects is more intuitive and cost-effective than paying for natural streaming.

那以直接转化为主的账号，即卖货成交为主的账号，付费可以通过哪种方式带动自然呢？

What way can payment drive nature for accounts that mainly rely on direct conversion, that is, accounts that mainly focus on selling goods and transactions?

付费带动自然的方式：

The way to drive nature through payment:

基础销量：新品链接在完成基础销量后，可以控制在5天内入池，确认收货要快，这有助于叠加权重，从而带动自然流量。

Basic sales volume: After completing the basic sales volume, the new product link can be controlled to enter the pool within 5 days, and the confirmation of receipt should be fast, which helps to add weight and drive natural traffic.

标签扶正：在做基础销量时，标签可能会比较乱，这时可以通过付费智能和标准计划来扶正标签，从而带动自然流量。

Tag alignment: When doing basic sales, tags may be messy. In this case, paid intelligence and standard plans can be used to align tags and drive natural traffic.

精准投放：通过精准投放，可以获取更多的自然流量，同时也可以清洗标签，从而带动自然流量。

Precise advertising: Through precise advertising, more natural traffic can be obtained, and tags can also be cleaned to drive natural traffic.

微付费：通过微付费的方式，可以撬动自然流量，但需要注意的是，短视频素材无法带动直播间自然流量。

Micro payment: Through micro payment, natural traffic can be leveraged, but it should be noted that short video materials cannot drive natural recommended traffic in the live broadcast room.

千川直投：千川直投画面或小店随心推可以直接加入直播间，从而带动自然流量。

Qianchuan Direct Investment: Qianchuan Direct Investment images or small shops can be directly added to the live broadcast room to drive natural traffic.

调整付费占比：在销量权重上去后，可以调整付费拉新和收割的占比，从而带动自然流量。

Adjusting the proportion of paid traffic: After increasing the sales weight, the proportion of paid customer acquisition and harvesting can be adjusted to drive natural traffic.

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